Marketing 40 Email

Marketing 40 Email is a concept invented by an email marketing guru Sato Taro in Japan. Sato Taro discovers that effectively market your product via email to anyone in your target market, you need to contact them 40 times in email with follow ups, suggestions, selling messages, reviews and testimonials for 40 over times.

Sato maintains that 40 times is the optimum as he breaks down his formula in the Marketing 40 Email strategy. There are 6 areas in which the Marketing 40 Email covers and the 40 emails you deliver to your client will be ammunition that covers the 6 areas below:

1) Thank you email for signing up, for this you will need 1-2 emails, each delivering some bonus to keep your prospect happy and subscribed. If they aren’t staying at least long enough for you to tell them more things, then it’s as good as not getting their names and emails in the first place.

2) Methods to gain leverage with your product. To be effective, the requirement for this section is 10 emails, all geared to educating your prospects on the facts that are too many to list during his visit in your website. As you can see the more facts you give them at this stage where they are evaluating you, the better it is.

3) Customer testimonial – Here, we are talking about around 2 emails - Too many can actually reduce the credibility of your testimonials. You want to be subtle yet powerful in building third party credibility at this point.

4) Follow up with additional complementary offers, and this will require you to carefully craft out 20 emails and above.  A customer may not want your product despite being in your niche but he may be interested in a competitor’s. So sign up your competitor’s affiliate program and market his product. It can also tell you how you position in the eyes of your customers. Besides, if you have to lose, why not get some money in the process. Never leave without taking something.

5) Greeting emails, a cool 1-4 emails will do. This is the part where many people leave out. It shows that you actually treat your subscribers as your friends. These emails can be festive greetings, or just dropping by to say hello.

6) Last resort mega discount. The final hand grenade you will deploy if all else fails. You will need to write one 1 email for this purpose. This is the swan song if you cannot win them over in your sale, then cut them a huge discount. It works well with digital products.

Sato maintains that anyone who follows the Marketing 40 Email strategy strictly will gain huge leverage over their competitors. The key to winning the Marketing 40 Email is to send your message slowly in the span of 2-3 months. This will bring in the innovator, early adopters, late adopters and the laggards into your customer base eventually. Marketing 40 Email is a concept popular in Japan.