Marketing Idea for Small Business - Use Facebook
Here's a marketing idea for small business - Facebook business pages. If your business is on a budget, then you should consider making either a fan page or a group for your business on Facebook. You may have heard of other businesses having success with a Facebook page and you want to experience this same success. There are many benefits to having your business on Facebook, but there are also some things you'll need to avoid so you don't experience any disadvantages.
Do It Right - Or Else A poor Facebook page for your business is worse than not having one at all. So if you are thinking of making a Facebook page, make sure you do it right. Don't just spend a few minutes on it by creating it, and then leaving it alone. You need to tend to it for at least a few days, and make sure that it provides a good experience to the user. If you business has a blog, you'll want to set it up so that your blog posts go right to your Facebook page's wall so that there will always be some new information for people to read. Update as much information as you can, including your business hours so that people know you're a real entity and not some scammer with a Facebook page.
Getting to Know Your Customers is Critical If you cater mostly to baby boomers they aren't going to care too much that your business has its own Facebook page. It's not going to make them want to do business with you any more or any less than they already do. They'll likely find your site through other means than through Facebook. If you cater to pre-teens, teens, and twenty and thirty somethings you definitely need to have some presence on Facebook. If you don't, you run the risk of looking out of touch with your core market.
Get Visitors Off Facebook and Visit Your Website If you have a main website that you want be to use, you may find that they never make it there because they're getting all of the information they need from your Facebook page. If you spent a lot of time and money to make your website, and you want people to use it and appreciate it, then you might want to limit how much you put on your Facebook page and just use it as a teaser to get people to click through to your website. Either way, it's still one extra step they have to take to get to your website, and many people might not bother to click through.
There's not too many disadvantages to having a Facebook page, as long as you follow the advice given here and do it the right way. The only thing it can do is potentially give you more visitors, and it provides another avenue for people to get to know more about you and your business.
Facebook use properly, is one of the best marketing ideas for small business you can possibly implement. Good Luck.
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