Mascus enters the South African market of Used Machinery

New hemisphere for Mascus

Mascus, the Pan-European marketplace for construction machinery, agricultural, material-handling equipment, forestry and groundscare machines and transportation vehicles conquers another continent. At the beginning of January 2009, Mascus marked a significant step in its internationalization by opening an office in the Republic of South Africa. The South African office marks the first Mascus office outside Europe and altogether the 25th office Mascus has established. "In 2008, we have been constantly expanding our European presence and have opened another eight European countries to the Mascus brand. However from its very beginning the year 2009, proves to be even more promising and challenging. With the new office in South Africa we are no longer only a truly Pan-European marketplace for used machinery, as we are entering new continent." says Fredrik Larsson, Mascus' Managing Director.

New continent, new partner

The new Mascus office is opened in partnership with the South African classified media company Junk Mail Publishing. Junk Mail Publishing runs various Internet marketplaces for buying and selling from used and new cars, trucks, trailers, plant machinery, and motorcycles to jobs, real estates and other horizontal classified portals and publications.

Junk Mail Publishing has already appointed the new Mascus South African Country and Sales Manager- John L. Smith and he has already started selling Mascus' services on the South African market. "Even though, the South African Mascus site- www.mascus.co.za is running from just three weeks, there are already local African dealers placing used construction machines, trucks, tractors, harvesters, forklifts, and groundscare machines." says John Smith.

"I am not surprised that Mascus's concept has been so easily applied in South Africa." ads Mascus' Sales Director Rickard Petersson. "Everywhere, we have tried to sell our services, Mascus has been successful. Dealers simply see the benefits to use our electronic marketplace to place their machines ads." he adds.

New opportunities for Mascus' customers

Along with the developing the local European market, Mascus has always provided excellent export opportunities to its customers. With the opening of the South African office, Mascus offers better export possibilities to the African and Middle East market.

"In the current economical situation, we offer our customers the possibility to sell their used transport vehicles, forklifts, construction, agriculture, forest and groundscare machines on the import markets in Eastern Europe, Middle East and all the way to South Africa now." adds Robert Tate, Mascus UK and Ireland Sales Manager. "There is no other easier solution to sell your used machinery or trucks in whole Europe and the world now, than Mascus" he concludes.

Contacts:

Fredrik Larsson, Mascus Managing Director, +358 50 314 2511, fredrik.larsson@mascus.com

Rickard Petersson, Sales Director, + 46 70 660 2780, rickard.petersson@mascus.com

Felix Erken, Junk Mail Publishing Managing Director, + 27 83 326 6615 felix@junkmail.co.za

John Smith, Mascus South Africa Country Manager, +27(0)11 912 6500, john@mascus.co.za

About Mascus:

Mascus (www.mascus.co.uk) - Is an electronic marketplace for used farm machinery, forestry, and groundscare equipment and transportation vehicles. Product ranges include used tractors, used trailers, used trucks, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting in one place information about the supply and the demand. All dealers, producers, and end users are welcome to offer their used machines and equipment for sale via the marketplace.

Mascus is a trading company of Alma Media Corporation.

Junk Mail Publishing runs various Internet marketplaces for buying and selling from used and new cars, trucks, trailers, plant machinery, and motorcycles to jobs, real estates and other horizontal classified portals: www.junkmail.co.za, www.saautomart.co.za, www.buyandsell4x4.co.za, www.bikeandquadmart.co.za, http://capetown.capeads.co.za, www.jobmail.co.za, www.auxion.co.za

For more information:

Mascus Media Center: + 358 10 665 5521, media@mascus.com

Notes for Editor:

Press materials and pictures:

English www.mascus.com/press