MLM Training Tips – The Pipeline Marketing Technique: What It Is And Why Your Business Can’t Go Another Day Without It
Today's MLM training tip is one of my beloved "guru" techniques: Pipeline Marketing.
What is Pipeline Marketing? Well, it's a brilliant technique that will produce tremendous results if you both understand and apply it to your business. You have to be a true marketer in order for this to work correctly.
Here's how it works: Let's assume that, through your online marketing efforts, only 3 prospects per day have a serious interest in GETTING INFORMATION ONLY about your product/service/opportunity, not actually sampling your product, or viewing a sales presentation. So, in actuality, you have 90 real leads per month that have entered your information "pipeline." At this point they are only interested people and nothing more. Stay with me, this gets fun!
The "magic" to this technique is the CONTINUAL CONTACT OVER A PERIOD OF TIME, because it's not YOUR timing that matters, but their timing on when they are ready to purchase. Keep in mind, nobody likes to be sold, but everybody loves to buy. So, let's look at these numbers over the course of several months and see what happens:
MONTH 1: 90 prospects
MONTH 2: 180 prospects
MONTH 3: 270 prospects
MONTH 4: 360 prospects
MONTH 5: 450 prospects
MONTH 6: 540 prospects
MONTH 12: 1080 PROSPECTS
Between 300-600 prospects in your pipeline (3-6 months) is when you'll start to enroll between 3-8 new customers/business partners or more into your business. For most MLM professionals, this level of sponsoring would be an all-out explosion and would put them into the top 5% of ANY company. That's the power of pipeline marketing: No selling, no presenting, no sampling, no convincing, no chasing. How's that for progress?
Once again, the "magic" is the CONSTANT CONTACT OVER TIME. What do I mean by continual contact? I'm referring to an indefinite, ongoing communication that periodically sends out an educational message on auto-pilot about your product/service with a low-key opportunity to sign up. Remember, every prospect in the pipeline is there because at one time they were genuinely interested in your product/service/opportunity, so the communications are expected and welcome.
Without a doubt, if you desire to be in business for the long haul, and you don't have a pipeline of leads, you're working hard and not smart. I just handed you a crash course on how some of the wealthiest business builders acquire their success, and do it almost effortlessly.
Build up a consistent flow of leads and stay in contact with them over a long period of time. The constant contact will eventually yield tremendous results.
This MLM training tip could be the start of something big for your business IF you apply it.
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