ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
09.07.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


New Marketing Approach for Industrial Flooring Products

Author: Durall Industrial Flooring Author Ranking Bronze | Posted: 23-02-2006 | Comments: 0 | Views: 262 | Rating:  (68) Article Popularity - Blue (?) Got a Question? Ask.
Sign Up Now!

A kit-based approach to selling epoxy floor coatings is now being used to target both industrial and home users. These all-in-one kits have been developed with the recognition that people want to buy solutions not products. This outcome-based concept ensures that all of the goals for the floor are met and that all of the required tools are available during the installation. To compensate for lack of training and for the inevitable unexpected questions and problems, a complimentary 24/7 help line is provided along with the kit so applicators can be assured of staying on track.

The process of obtaining a custom-built kit starts with filling out a web-based, free cost analysis form. The floor's condition, the owner's preferences, and the desired outcome are factored in by an automated computer system. From that point, field technicians prepare a recommended kit of materials and step-by-step instructions tailored to take the project from beginning to end.

This "kit" approach stands in contrast to the alternative of shopping at local retail stores for supplies which, if they can be found, often don't match the needs of the project. When a handle for a roller frame is needed, should it be 4 ft., 5 ft., or 6 ft. in length? Should it have a metal or wood thread? Should it have a 1-inch diameter or 1-¼ inch diameter? If a 60-grit sanding screen for a 17-inch rotary scrubber is required, where can it be purchased? The custom kit concept allows the decades of professional experience of the supplier to be applied to the project so that every tool is precisely matched to getting each specific task completed efficiently and painlessly. Experts replace the untrained and inexperienced store clerks.

By marketing "kits," floor coating suppliers are helping fuel the trend of moving away from bare concrete and wood surfaces toward lower cost, lower maintenance, and healthier floor finishes. Biohazards, mildew, dust mites, spoors, and other contaminants are a serious concern to industry and homeowners alike. In this new millennium, warehouses, food processors, manufacturing facilities, even garages, and basements are being sealed with hard surfaces using industry-proven materials and techniques adopted in the past decade.

Chemically resistant, these seamless floors are made of epoxy and urethane, finishes that flow on and then, by changing their chemistry, become resistant to dirt and stains. Flow-coated surfaces are impervious to water and are often used inside liquid storage tanks, swimming pools, and feed troughs. Unlike tile, these surfaces have no grout to clean and are not glued down with latex- or petroleum-based adhesives. Flow-coated surfaces are great adhesives in themselves. With good preparation, flow-coated surfaces are applied permanently, refinished easily, and require little or no maintenance.

For photo examples and more detail, visit www.concrete-floor-coatings.comFor more information, contact Harvey Chichester at harvey@concrete-floor-coatings.com Phone: 800-466-8910 or 952-888-1488 (24/7)

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/business-articles/new-marketing-approach-for-industrial-flooring-products-16157.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

Durall Manufacturing, Bloomington, MN, is the only industrial flooring manufacturer that also makes over 500 specialty cleaners. Durall's 40 years of flooring chemical manufacturing experience has produced a special preparation of cleaners and an application system assuring optimum flooring adhesion and wear results. Durall provides factory-direct support for these new products. Kits of materials are customized to owner specification and delivered directly to the job site. Kits include full directions and 24/7 help lines staffed by seasoned flooring experts, so professionals and amateurs alike can successfully install a quality floor. Visitors can obtain free, job-specific quotes on materials or nationwide turnkey installations by completing a simple questionnaire at www.concrete-floor-coatings.com. This full-service concept allows anyone to enjoy the benefits of industrial strength floors successfully.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

Contaminated Cement can be Controlled by Encapsulating With Epoxy
By: Durall Industrial Flooring | 23/02/2006 | Environment
Remediation of pollution can be expensive and technically difficult. Many state and local pollution control agencies have found that encapsulating contaminated concrete is the most economical and long lasting solution for existing contamination. 100% sol

Use Epoxy Joint Sealer to Stop Concrete Floor Vibration and Damage
By: Durall Industrial Flooring | 23/02/2006 | Management
Many heavy industrial settings, including paper warehouses, steel and other heavy-weight or high-traffic applications suffer from shaking concrete floors. The source of the vibration is most often caused by rolling equipment crossing expansion joints cut

Real-time Technical Help Lines for Floor Coating Projects
By: Durall Industrial Flooring | 23/02/2006 | Home and Family
Suppliers of floor coatings to businesses and do-it-yourself home owners are deploying real-time technical phone support in order to solve the problem of improper installation.

Garage floor paint does not have to peel
By: Durall Industrial Flooring | 06/03/2006 | Home and Family
Lifting and pealing paint is too often the end product of a homeowner's efforts to dress up their garage with floor paint. The problem is worse than having no finish at all. Dirty, dusty, and stained concrete is usually accepted as the standard for home g

Cement Floor Seals Are Not All Equal
By: Durall Industrial Flooring | 13/03/2006 | Automotive
Many cement floor seals are saturates that soak into the pores of the floor. These saturant-type floor seals may work fine in some, but not all, situations.

Kennel floors can be bacteria resistant & skid proof.
By: Durall Industrial Flooring | 16/04/2006 | Pets
The trend towards upscale kennels is making flooring paramount for good looks and healthful environments. Kennel epoxy flooring is not only seamless but can be Class III Laboratory qualified. Now used not only in veterinary operating rooms but also on k

Embalming room floors must meet new health codes.
By: Durall Industrial Flooring | 26/04/2006 | Project Management
New health codes find ceramic tile grout a harbinger of bacteria and microorganisms in embalming rooms. As municipalities adopt more stringent health codes, ceramic tile still in good condition may not be good enough. Often health inspectors are requesting the ceramic tile be replaced with seamless epoxy coatings to assure clean room standards. Now you can coat right over that good ceramic tile to encapsulate it at a fraction of the cost of demolition.

Garage floor puddles from low spots can be fixed.
By: Durall Industrial Flooring | 29/04/2006 | Home and Family
Water standing in low spots on garage, shop and warehouse floors can often last for days creating safety problems and cleaning issues. During the troweling of floors some uneven ness can create low spots where spilled liquids can form. Low spots or depressions can now be filled in with 100% solid epoxy to bring them to level. Berms can also be adhered within an epoxy floor to contain liquid spills rendering them easy to squeegee out. Often containment of liquids to safe areas is all that is

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

I assume that there are two types of organisations ...
By: drabsv | 18-06-2008
I assume that there are two types of organisations according to the relation structure-people:(1) organisations which expect employees to adapt to their rules, roles and conditions of work. If there are not enough candidates, these organisations react by either increasing salaries or by coercing people to work there through various mechansims - manipulating unemployment rate (e.g. outsourcing work to overpopulated Asia, letting immigrants in); mandatory labour service/ military service; etc. In brief: "the individual must fit into the system". An example of a policy of such organisation: "working time is set Monday till Friday, from 8 am till 5 p.m".(2) organisations which create their rules, roles and work habitats with the human in mind, from the very outset; they also maintain feedback loops to change (improve) those rules, roles and conditions for work when necessary. In brief: "the individual must fit to the system and system must fit to the individual".An example of a policy of such organisation: "the working day is 8 hours; standard working time is set Monday till Friday, from 8 am till 5 p.m but you can arrange with our managers a different schedule, convenient to you". If my assumption is correct, any examples of type (2) organisations?

Are there any indexes/ charts of the scale of ...
By: drabsv | 03-04-2008
Are there any indexes/ charts of the scale of state bureaucracy in the countries of the world?

How do I begin- in US or Japan?
By: Victorious | 20-03-2008
I am a graphic designer and desire to create an LLC offering graphics, web design, and computer based services. My family is relocating to Japan in one month. I want to begin conducting business during our family's time in Japan. My questions are as follows:  Does it makes more sense to register my business here in the US employing a registered agent in the States, or to wait until I am in Japan?Also, would you advise that I do the necessary research and structure my business to serve both Japanese and American clients with my low level of business experience? I am learning Japanese but have almost no familiarity with Japanese culture.

Does anyone know how I can get a good Enery Level ...
By: edwardsja83 | 20-02-2008
Does anyone know how I can get a good Enery Level Management job in Business Administration in Charolotte NC? I am also looking forward to networking.

How to present a restaurant human resource ...
By: fnyans | 28-11-2007
how to present a restaurant human resource hierarchical structure ?

How do I find open CEO position for startup ...
By: Cholera99 | 12-11-2007
How do I find open CEO position for startup companies?

Q&A Powered by:
Powered by Yedda 

Latest Business Articles

Undersell, Overdeliver
By: Charlie Karlheinz Lang | 08/07/2008
This article shows us how salespeople can undersell and overdeliver to get more success in sales.

Would You Like to Take the Pain Out of Giving Constructive Feedback? the Seven Steps
By: Julie Ellis | 08/07/2008
Pretty much all of us feel uncomfortable about giving feedback. If we don't know how to do it effectively, we can either avoid it or make a mess of the communication. This article gives the 7 steps in how to give constructive feedback in a way that works. It begins by asking us first to take responsibility for our own reactions so that they don't get in the way and then gives a step by step guide to achieving a positive outcome.

Are You a 'people-friendly' Manager?
By: Pat Brill | 08/07/2008
A "people friendly" environment reduces stress, decreases turnover, and supports higher levels of performance with employees. Organizations today are addressing the "people friendly" environment with additional programs that support work-life balance. And..that is great.

Locate Employment 101
By: Ed Opperman | 08/07/2008
Most people find services more convenient and easy. It takes away much of the arguments that come along with serving papers or repossessing property.

Connaught Opens Fund For Investors Tired of Products
By: Mark Smalls | 08/07/2008
Connaught Asset Management has launched a Guaranteed Low Risk Income fund, which company executives said is aimed at investors who have lost their appetite for investment products. It promises to pay a guaranteed annual return of at least 8.15 per cent, by investing in low-risk, short-term bridging financing. Investors who put in...

Capita Buys up Land For Future Planning
By: Nigel Walter | 08/07/2008
Funds seeking the UK sites most likely to obtain planning permission for buildings. Capita is to launch two funds to snap up land that could be used to meet the government's target to develop 4.2m homes over the next 20 years. Connaught Asset Management has been appointed by Capita as the specialist...

How to Expand an Office Cleaning/ Janitorial Business
By: Brent Wale | 08/07/2008
If you own and operate an office cleaning/ janitorial business, or looking to start one,Here's a way you can explode your income in your office cleaning/janitorial business without even getting any new accounts.

Feedback as a Competitive Sport
By: Jennifer Selby Long | 08/07/2008
A common roadblock to success is the use of feedback to win, to dominate the person seen as the opponent. Dealing with this can affect your happiness and your sanity. Organizations in which leaders and managers routinely share high-quality feedback are easier to scale and have fewer nagging problems and less operational drag.

More from Durall Industrial Flooring

How to Make Retail, Shop, and Garage Floors Glass-smooth
By: Durall Industrial Flooring | 27/04/2008 | Presentation
Ultra smooth floors (glass-smooth) are often a "required" look for showing off quality operations and merchandise. As is frequently the case in obtaining a high-end result, glass-smooth floors are achievable but at a cost in materials and effort. Of course, it helps to start with a smooth floor but even highly damaged floors can be brought back to glass-smooth with some hard work and…epoxy.

Repair Carpet Tack Strip Holes in Concrete Floors
By: Durall Industrial Flooring | 24/04/2008 | Remodeling
When carpet is removed from over concrete holes and craters are left from carpet tack strips that were nailed into the concrete. Each nail when removed can leave up to a ½ in. wide hole in the floor. The same is true with doorway transition plates that edged your carpeting or tile. The removal of old walls will leave even bigger holes in the floor. The following information can help you repair your floor holes so that smooth modern flow coated flooring can be applied.

Checkerboard Floors and Collector Cars Look Great Together
By: Durall Industrial Flooring | 19/04/2008 | Classics
step-by-step instructions on how to put down the checkerboard floor you have always dreamed of.

Saving the Healthcare System With Health Annuities
By: Durall Industrial Flooring | 13/04/2008 | Business Opportunities
As one gets older healthcare expenses are almost certain. That’s why health insurance cost go up as we age. Then there is long term care, and what if the Medicare plan changes, due to the expected increase cost burdens? Many of us can self insure for a few years out of our savings if the health impact is not too catastroph?

How to Fill Expansion Joints in Concrete Floors for a Smooth Easy-to-clean Surface
By: Durall Industrial Flooring | 13/04/2008 | Project Management
Expansion joints are put in floors to prevent cracks that might develop as a result of the shrinkage which occurs as concrete cures. The joints are trawled into the floor or sometimes cut after the floor is hard enough to walk on. As the concrete shrinks, these joints themselves often develop cracks that go clear through to the sand or gravel base below. Attempting to fill these cracks with a liquid can result in the liquid leaking out the bottom leaving the joint open again.

Filling Expansion Joints on Concrete Floors for a Smooth, Easy to Clean Finish
By: Durall Industrial Flooring | 04/04/2007 | Home Improvement
Expansion joints are placed in floors to allow for shrinkage as concrete cracks as it cures. The joints are often trawled into the floor or occasionally cut after the floor is hard enough to walk on. During the curing phase of the floor these joints often develop cracks that go to the bottom of the sand or gravel base below. If you try to fill these cracks with a liquid it often leaks out the bottom leaving the joint open again before the product is set up.

Repairing Bubbles and Craters in Epoxy and Urethane Floors
By: Durall Industrial Flooring | 14/12/2006 | Home Improvement
Bubbles and craters in newly installed concrete floor coatings often come from gases flowing through the porous cement. These gases can be argon, methane, or whatever is under the slab. Sometimes the gases come from chemical reactions still being produced by the preparatory floor cleaning process. Often the gases derive from air being sucked into the room by the heating system or by natural airflow. We describe here a simple, effective solution for repairing these defects.

Rid Basements of Mold and Mildew With Epoxy Encapsulation
By: Durall Industrial Flooring | 06/10/2006 | Health
Many older homes and buildings have developed dangerous levels of spores from mold and mildew growing in basement walls and floors. To be free of those health hazards and to avoid them returning encapsulation is being used more and more frequently. Plaster and lath, cement block, poured cement footings and other basement surfaces often get wet or damp. The microscopic cavities in many basement wall and floor surfaces become a natural place for spores to grow. Those odors and heavy air you breath when in some basement areas can now be made fresh and kept that way. The trick is to kill the growth and then seal the pores so that even if wet there is no place for contaminants to grow. Think of a plastic picnic plate. The plastic air dries quickly and there is no place for growths to hide.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below