The following changes will rock your marketing world:
Hispanic Revolution- Hispanics accounted for about half the growth in the U.S. population since 2000, according to a recent US Census Bureau report. The nation’s largest minority group is increasing its presence even faster than in the previous decade. Contrary to popular belief, births have overtaken immigration as the largest source of Hispanic growth. If you are not marketing your products with this “minority” in mind, you are making a big mistake amigo.
Boomers Retire- With nearly 80 million baby boomers driving our current economy, but with 330 of them turning 60 each hour, there’s clearly a change on the horizon with marketing implications all around. Meanwhile, the U.S. Bureau of Labor Statistics (BLS) projects a labor force of 162.3 million individuals in 2012, while the economy will require 165.3 million jobs to be filled. Who is going to fill those jobs?
Health Care Costs Increasing- Old news you say? It is going to get much worse. The real culprit is an acute shortage of doctors coming out of too few medical schools. If the trend line continues at the current rate for the next twelve years, half of the US population will not be able to afford even minimal healthcare. Talk about haves and have nots.
Mass Personalization- Mass marketing is dying and it is being replaced by mass personalization, a trend that finds the consumer demanding goods and services tailored uniquely for them including clothing, information, and food. Did you know that you can order custom colors of M&Ms with unique personalized logos? Gotta have that!
Social Networks- MySpace is only the beginning. People want to find others just like themselves by “data mining” the 300 million person pool of US citizens. The networking possibilities are limitless. Marketing is now permanently viral.
Wireless Everything- Over the next five years, most common consumer products will become wireless. Say good-bye to cords, cables, and wires. The bad news is that this wireless trend will obsolete virtually all the consumer products that you own today.
Everything Online- Bricks and mortar sales channels are dying or will seriously shrink. Look to buy absolutely everything online in ten years or less. Embrace the internet or die.
Asia- The globalization of the marketplace will continue; China will continue to be the dominant trading partner with the US, but at an increasing percentage. Look for India to grow at even faster rate.
About the Author:John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”. To contact Mr. Jackson, please visit http://www.firstbestordifferent.com or call him at 714-777-2033
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Frequently Asked Questions
Why is ad sense retiring? profit decreases or privacy issues?
By: Rick Marengo AXLR8 | 27-07-2008
Is that why the adsense stuff disappered suddenly from the right hand side of my gmail? Were there privacy issues or did that play a part?
Response to: The Golden Age of Digital Marketing - 23 July 2008
By: Ray | 25-07-2008
89N The Golden Age of Digital Marketing - 23 July 2008
It was with much interest that I read the report on the Netimperative Directors? Dinner discussing the golden age of digital marketing.
I completely agree that the marketing profession faces many challenges in its ambition to be taken seriously at the highest levels of business. As the various speakers highlighted, one of the key challenges is the perception of what marketing is.
Recent research carried out for The Chartered Institute of Marketing by Ipsos MORI revealed that 73 per cent of working marketers surveyed believed there was a large gap between the reality of what marketing does and how it is seen by other parts of the business.
Until marketing is recognised as a key driver of value in organisations, it will struggle to gain the respect of other professional business colleagues. However, marketing must earn that respect.
As highlighted by several speakers, marketers must reach out to colleagues in other functions and those at a senior level, and communicate clearly with them the value they create for the organisation, in terms they understand ? which in boardrooms is predominantly financial.
The Institute continues to promote the profession and attempt to change attitudes towards marketing in the wider business community. It has established links with various government departments to promote professional marketing, and has developed professional marketing standards that employers can benchmark their employees against.
The drive towards proper recognition and respect for the vital role marketing has to play in today?s organisations has to start with greater accountability and clearly demonstrating the value marketers create.
I am in no doubt that digital marketing, with its greater measurability, will be in the vanguard of marketers? increasing acceptance at the top table.
Ray Jones
The Chartered Institute of Marketing
25 July 2008
Small Scale Affiliate Marketing
By: Shikina | 22-07-2008
I'm looking to establish a direct affiliate relationship between myself (the affiliate) and one specific retailer that I deal with regularly. They're not looking for any other affiliates other than myself, but I need this to be a software-based solution. Anybody know of any generic code out there that I could modify and pass off to the partner? Are there any other solutions that don't involve paying huge upfront costs, or a recurring commission to a 3rd party network? Your help is greatly appreciated!
Why japanese firms tend to be so competitive
By: merry thu | 20-07-2008
why japanese firms tend to be so competitive
Solicitation of family and immediate friends
By: Marilyn | 18-07-2008
I belong to an MLM compnay who told me that we can not solicite immediate downline people into another network markeing company we are involved with.
The products are non completing although they fall under supplements. They have different purposes. The first company limts us from doing any solicitiations with family and friends that we have brought in to their company into another company.
Someone told me that there is a law recently passed that makes this illegal.
My company has had an inquiry from All Star ...
By: gwetter | 17-07-2008
My company has had an inquiry from All Star marketing group in Hawthorne NY. I have been unable to find the names of the principles of that company
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