Next to Godliness – Industrial Cleaning Products for the Most Important Impression of All

Cleanliness, they used to say – and probably still do, actually – is next to godliness. This presumably makes a clean business premise something of a temple. A temple marking the success that only good cleaning practices can bring. We all know that customers and clients won't hang around long if one's premises is perceived to be dirty (the word "unclean" carries enough connotation on its own to back that point to the hilt – if someone perceives one's premises to be unclean, then one might as well kiss one's profit margins farewell) – what we may not realise is just how difficult they can be to keep clean. There's no room for compromise here – it's industrial cleaning products or nothing.

Why? Because industrial premises ("industrial" premises are any buildings at all that experience human traffic as a result of business activity – so bars, restaurants, warehouses, offices, and so on) carry such a high volume of people every day that nothing else will do. This is the difference between an industrial place and a home: even the most vital home cleaning routine will not make a scratch on the surface of industrial dirt. It just isn't possible. The only way to cut through the soiling caused by all those feet and hands is to ensure that one has the right industrial cleaning products for the job.

What one means is: even if a company cleans in the same way that they would "at home", the products they are using simply aren't up to the industrial environment. If, however, they exchange the substances they use, from home type brands and strengths to their industrial equivalents – well, then. The difference is astonishing. It's all about size. One would never try and put a Formula 1 engine in an old mini – and one should never try and clean a bathroom that gets used 500 times a day, with preparations designed for use in the home water closet. It just doesn't work. Industrial cleaning products, which would feel awful in the home – too powerful, too strongly scented, and so on – are designed to tackle that kind of usage: that's why they smell so much and have so much vivacity behind them.

Think, for a moment, about speakers, as in stereos. Really big ones are not suitable for houses. They are built to carry sound in pubs, at gigs, at festivals. Conversely, small speakers are built to carry music in small rooms. Houses. Now then. Cleaning products: big ones, with big oomph, are not suitable for houses – they're built to carry cleaning power in pubs, at gigs, at festivals; in offices and restaurants and museums. Big places with lots of people. Industrial cleaning products are built strong to fill big spaces effectively – to give those spaces the same effect, cleanliness wise (on the nostrils, on the eyes) as big speakers would, music wise. Big speakers would fill that large space with enough sound that the space would feel like a home, with a stereo playing. Industrial cleaning products fill the same space with enough cleanliness that the place feels like a home too. A nice clean one. And that's the kind of impression that keeps customers coming back.