Outsourced Content: 3 Mistakes to Avoid When Setting Up Your Project
The merits of soliciting outsourced content writing are plenty and include such extravagances as streamlined business operations and more free time. In order to get the most bang for your buck, however, there's a few no-no's to consider when it comes to outsourcing content. Here are 3 of the most common mistakes:
Mistake #1: Poor keyword research. Keywords are the phrases by which your readers find you. It doesn't make any sense to pay for outsourced content if you haven't done your research on best converting keywords and their associated terminology beforehand. After all, your writer is paid to write, not to be a marketing guru, and if you don't select the right words that grab your target demographic from the get-go, your organic traffic campaign has failed before it's even left the gate.
Mistake #2: Poor communication about what you want. As in all things, good communication between team members is critical to success. If you simply hand over a list of words to an outsourcer and tell them to give you some content, you can't be upset when you don't get what you want.
Before you hire a content writer, take some time to plot out what you want. Do you have a formatting or writing style preference? Is there a specific target audience your writer will be speaking to? Are there specific places you'd like them to use for research? Is there a specific slant you'd like them to give your topic, or a product name you'd like them to avoid? Communicating with your writer about these preferences before they even start writing is the best method of ensuring that you are satisfied with your end product.
Mistake #3: Paying for anything less than high quality, unique and timely material. It should go without saying that there is no point in paying for content that is poorly written, unedited, outdated or ripped off from somewhere else. Your content is representing your business, and the quality of that content speaks volumes to your potential customer about the overall quality and value of your company. Invest your money ONLY in content that portrays your intentions and business accurately.
When paying for outsourced content, you want material that you can use again and again because it offers real value to your reader. With a little due diligence beforehand, and care in the selection of your content writers, you can give your organic traffic campaign the best possible chances of success from the get-go!
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Before I'd heard of Content Divas, I used to spend hours scouring the freelance sites looking for quality outsourcers. I'd find a diamond in the ruff every once in awhile, but for the most part, there simply weren't many quality people to be found.
I know, I know. The notion of outsourcing content creation for your business can be a little scary. We all get a bit of a lump in our throats at the thought of letting someone else take the reigns and call the shots on a project we've worked long and hard to get going. But if you have found yourself bottlenecking projects, or spending so much time trying to write something witty and valuable enough to draw in traffic that it seems that is ALL you are doing
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We all know how important it is to keep our websites updated with unique content on a continual basis, but how many of us are doing everything we can to ensure that we are Google-loved, and thus highly visited? Whether it's because you don't have time, or don't know how, if you're like most people, the answer is not enough. If this is your scenario, odds are you are not using enough rich media content to drive traffic to your site.
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The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.
Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
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There is a wealth of information available from Google to help you with your keyword research, and I'm not only talking about its ubiquitous Adwords keyword tool. That is usually as far as many people ever get using Google as a resource, and that's a shame, as there are no less than six ways you can mine their database for terms you may not have thought of but are clearly on Google's mind! In the spirit of not wanting to ignore the wisdom from the horse's mouth,
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When seeking to find the best buyer's keywords – that is, keywords entered by searcher late in the buying cycle when they are at the point of reaching for their wallet – there are not only many keyword modifiers to try but also many things to consider. You need to dance inside the head of the searcher a bit, and try to put yourself in their shoes. There are different classes and purposes of buying keywords, so let's take a look at some of them and how you might employ them.
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