Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Made Marketing Plans
Many people think that getting their blog up and running and making regular posts is all they need to do with their business blog. That's great but you can gain way more awareness and grow your blog readership so much faster if you promote your blog and let everyone know about it. There are several ways that you can market your blog. Many of them are simple, and inexpensive or no-cost to do and set up. Keep in mind that a lot of these methods to promote your blog will be ongoing - some you set up once (like the link in your article resource box) and others you keep doing (include link on all your marketing communications and announcements). Take a look at the list below and check off all the ones that you can do: * mention your blog in your author resource box at the end of articles you've written * post a notice on any online groups/associations you belong to that have a "marketplace" * have link to your blog URL on your Facebook profile - and other social media like LinkedIn and MySpace * have your blog entries automatically posted to Facebook on your profile page * send out a press release when you're just launching your blog or when you have a really good, unique, important blog post * at presentations, workshops and seminars talk about your blog and give them the URL address * submit the blog URL to search engines * have your blog URL on your business cards and any marketing materials * include information on your blog in your email signature * post a clip of your video blog post on YouTube o tell them to visit your blog to get access to the entire video * send out a special email with the first few lines of your blog post outlined and then ask them to go to your blog to read the entire post * add your blog URL to social bookmarking sites such as Stumbleupon.com and Digg.com * visit other people's blogs and make comments o make sure you have your blog link in your signature blurb Choose a handful of these ways to promote your blog and make a commitment to yourself to implement one per week for the next 5 weeks. Once you've got these marketing tactics up and running to promote your blog, start adding some more from the list above. Then sit back and start watching your readership take off!
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