Pros and Cons of Using a Toll Free Number

When it comes to toll free numbers, the pros definitely outweigh the cons. Having a toll free number provides an easy way for customers to contact you and builds your credibility with them as well.

The main challenge with using a toll free number is selecting the right one to represent your company. Learning what to stay away from and what to embrace will help you on your journey.

You really cannot go this alone. In this particular area of marketing, businesses really need to reach out to a toll free number company who can navigate this terrain for them.

Some companies can help you get exclusive rights for using a certain 800 number with unique lettering. Even if another company has a number you want in a different state, you can sometimes have the chance to use the same number in your area.

A company experienced in toll free numbers can also help you decide on the best combination for your business needs. Whether you need a complete vanity toll free number or a combination of alpha and numeric digits, agents experienced in doing this will help you explore all of your options.

Experience using toll free numbers proves vital. Learn what to avoid such as the letter “O.” This can open the door to misdialed vanity numbers. What happens is that many people mistakenly dial the number zero when you really want them to dial the letter “O.” And the last thing you want is to miss important calls for orders, service questions and potential new accounts.

Also, you have to realize getting a toll free number requires some effort on your part. You need to go a few steps further than just getting one and activating it. There’s a unique advertising strategy when including a toll free number into your marketing mix.

The toll free number should be branded right into your existing campaign. Consider adding the vanity or other number onto all of your public relations, advertising and marketing materials. When you use it as a direct response tool, be sure and communicate it well. Repeat the phone number enough times in one ad to help viewers retain it. So it might seem like a hassle to market a toll free number, but the long-term benefits are highly successful.

In fact, using a toll free number brings in leads and new customers. Research indicates that customers are more apt to contact a business that has a toll free number, than one that doesn’t. Vanity numbers are distinctively easy to dial and remember without any complicated combinations. Plus, vanity phrases are specially formulated to tie in with a particular service or product.

Probably the biggest plus from using a toll free number is that it can help businesses reach more consumers. People love the fact that they can call a toll free number and actually get help. A toll free number immediately sends a message that someone is on the other end to readily help with a problem, take an order or answer a question.