What I'm doing is taking 3 of my very popular Dashboard products and lowering the prices to $59.95. I'm going to track results and see if this increases the total dollars of those products sold. I write sales letters for my products, and I recommend you do the same. This sales letter blog has a lot of tips and secrets for you. As does this: sales letter secrets, tips and tricks article Those are good examples to follow for your blog.
Copyright (c) 2009 Marlon Sanders
It's a recession.
The answer, of course, is marketing. To get revenues up, you have to market more. In order to do that, here are a few ideas to help you:
1. Collect email addresses.
The lifeblood of an online business is email addresses. If you aren't collecting them, you're missing out on the cheapest, fastest, simplest, easiest sales you'll ever make.
2. Send out emails at least twice per week, if not daily.
The frequency with which you can send out emails depends on your business. I recommend at least twice per week.
If you're an info product seller, your customers have a high need for information. This is why you can send as frequently as daily, as long as your emails provide good value.
You can send out coupons. These are always popular. I like to write stories, tips, secrets or interesting information that my readers value.
3. Have people post on your blog in response to your emails.
What I do is make a little comment back to everyone who posts. This creates the feeling of interaction and increases the responsiveness of your list.
4. Put videos on your blog.
Whenever I have time, I fire up my video HD camera, shoot a video where I draw a few things out on my whiteboard, then slip out the SD card, pop it into my computer, edit it and stick it on Amazon Aws.
If you do that a lot, it doesn't take as long as you'd think. I like to keep the videos under ten minutes and add a little humor, so my customers don't get bored.
They eat these videos up.
5. Be innovative.
Don't be afraid to get out of the box. Do things and see how they work out. As long as you test, track and tweak, sooner or later you'll find things that work.
The best ideas are ones that other people overlook because they assume they won't work.
For example, I once created a software program that helps people to write sales letters because I saw the need for it. At the time, this was considered quite innovative. I did it out of curiosity to see if it worked and the desire to innovate.
You can't just keep doing the same old things. Learn new things.
6. Lower your prices.
In a recession, the rule of thumb is that you need to lower your prices. In good times you raise prices.
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