 |
Relationships and our Insurance Agents
Author: Smith & Chen  | Posted: 03-05-2007 | Comments: 0 | Views: 8 | Rating: (57)  (?) 
Relationships and Our Insurance Agents
Whether they’re romantic, loving, personal, friendly, or professional, relationships of every kind are everywhere. Men and women have relationships. Parents and children have relationships. Employers and employees have relationships. Teachers and students have relationships. Neighbors even have relationships with one another. Is it any surprise that we should have relationships with our insurance agents, as well?
The decision to purchase an insurance policy is an important one. Even more important is the amount of insurance and the kind of coverage you purchase. This is true for all forms of insurance, from health and life insurance to auto and homeowner’s insurance. Whether you’re purchasing several different insurance policies, or have decided to purchase only one kind of insurance, the process can be a bit confusing if you are not sure about what kind of coverage to purchase. This is why we need relationships with our insurance agents.
Insurance agents are trained professionals. Some insurance agents specialize in selling a certain kind of insurance, while others specialize in selling several different kinds of insurance. The insurance agent with whom you speak will know all of the ins and outs of the particular type of insurance policy you wish to purchase. He or she will be able to walk you through the process based on your financial situation and your needs. Our insurance agents can only know this information if we develop relationships with them.
Whether you find your insurance agent online or in your local phone book, don’t just pick up the phone and buy a policy. Make sure you develop a relationship with him or her before you start signing any dotted lines. Talk with your insurance agent about the coverage you want and how much you can afford. Regardless of the kind of insurance policy you wish to purchase, your insurance agent will be able to help you determine the best coverage for you at a price you can manage.
Obtaining Easy Annuity Leads
Leads are the insurance agent’s life blood. When there is no one to talk to about our products fear and panic invades our world.
There are tons of ways to find annuity leads as long as you rethink your marketing plan.
Target Marketing.
I am sure you have heard it many times and it sort of slides over your prospecting efforts so here is a way to find our target market. First identify who you are trying to talk to as a prospect. If you haven’t thought about it or if you haven’t defined it you can use mine as an example.
My target market are senior adults age 70 and above. They will typically have about $600,000 in assets which includes their home. Normal situations will have about $200,000 in invested assets including their IRA. By using this very wide target market you access a very large amount of potential prospects.
Now we will do something totally outside the box to make my point. Go to your local hearing aid company (the best ones will advertise in the newspaper) and ask them for their list of senior prospects. Offer them $100 per 1,000 names.
The hearing aid company will be happy to sell you this list because you are not a competitor and they can generate another source of funds.
Send a pre-approach letter to the people on the list offering expanded services and always mention the hearing aid company. The letter would mention the benefits of the hearing aid company and how it was expanding its services to a wider product line. This letter should also mention a specific idea like recent changes in the IRA category. Offer a free book and have your name and the hearing aid company’s name on it.
I know what you are thinking….Am I nuts? No, I am not crazy, I am using an untapped market to illustrate the benefits of my products by piggy backing on the hearing aid marketing efforts. It really works and it is a fresh and inexpensive way of finding prospects.
Want another one? Try this idea, it works also.
Funeral homes and final expenses are great target markets. Go your local funeral home (I like them bigger ones) and make a partnership with them with their prepaid funeral expense customers. Offer them a nice percentage of each sale (I like 20%.) They love this because it is a totally new source of revenue for them.
Any decent sized funeral home can provide you with 2-3 years of prospects plus they will love the additional revenue which comes at not marketing expense to them. They can’t wait to become your partner and will love the service to their customers.
Send a very nice pre-approach letter to their customer base offering a new and expanded service from the funeral home. Have the letter mention probate and new information about recent changes in the law. Use a nice booklet about “Avoiding Probate” and go see these folks. It is a win-win situation.
Provide them with an expected cash flow projection so they can see what benefit can be earned for them.
My point is this, there are more ways to find annuity leads than you have time to try them all. Some of our other “professional annuity salespeople” may laugh and scoff at these methods but you will get the last laugh on the way to the bank.
Use a little creativity and think outside the box. These ideas are extremely cost efficient and provide well spent marketing money.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/business-articles/relationships-and-our-insurance-agents-141894.html
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Book/Writing Advice
By: cjdaves157 | 24-07-2008
I am writing a book. Below is an excerpt, looking for opinions and advice.
Given A Choice
I have often tried to imagine what my life would have been like if I could have picked my parents and circumstances in advance. If given a choice before birth I am sure I would have chosen a wealthy, high profile, investment banker father with a mother who spent her entire days planning fundraising soirées for the benefit of underprivileged kids.
My childhood would have been filled with lavish vacations, shopping sprees and summers studying abroad. All of my friends would line up for the chance to stay over at my five story one hundred and fifty room mansion located somewhere off the west coast where the sun was always shining and the olympic size pool was always inviting. My nanny, obviously from some foreign country, would take care of all the daily chores that would have helped me to grow into a responsible adult. My teenage bedroom would have been the size of a normal ranch style house with a closet the size of a three car garage. I would have been the envy of every teenage girl and the crush of every teenage and preteen boy.
I imagine I would have sailed through adolescence and breezed through young adulthood without any obstacles to help shape my moral values. I envision me selecting Civil Law as my profession and the standard successful husband and two and a half kids. My children would grow to become successful adults with professions in the medical, legal and political fields.
After spoiling tons of grandchildren and leaving my mark on the world, I would have died somewhere around the age of ninety-five, quietly in my home under the care of a most wonderful and loving Hospice worker. My life?s achievements and my husband?s pension would ensure that my children and their children would be set financially for life. I am sure that I am not alone in my thoughts of what would have made the perfect atmosphere for the perfect childhood. Some may have chosen more exotic locations, more wealth or maybe more high profile, celebutant parents. I envision that just enough for whatever I wanted would have been perfect enough.
Similar to how infertile couples pick out sperm at a sperm bank I use to think it would have been nice to review the details of what I was being born into. Looking back now I know that choice is not always a good thing. Most children born into the scenario I described above end up killing thirty of their peers in a school yard shooting, after which suicide seems to become their only way out. I believe that there is a higher power that does review the blueprints of families and has a keen sense for why you are placed where you are. Still, when I think back to the sperm analogy used above, I see my parents picking ?purple sperm? and I came out ?green?.
Does a book winning an award matter to you?
By: MarilynBB | 21-06-2008
Does a book winning an award matter to you?
Do you know a retailer company in the field of ...
By: guyruck | 28-05-2008
do you know a retailer company in the field of home equipment (such as home depot or ACE) which has succesfully changed it's image to a "green" company?
SAT scores online
By: bugaboo | 22-05-2008
Where can I find my SAT scores online?Can anyone in my class see my score?
Hi, basically i just started working for an ...
By: sexybabe21 | 22-04-2008
hi, basically i just started working for an insurance company , they said the have only been running for 4weeks but we got to phone customers on witheld, we have to change our names , we get cash in hand and no wage slip, we havent signed no contract, we can earn 1000 pound a week , also the company takes peoples credit card details but dont send out any paper work out to the customers.please could you explain if this is a scam or not .thanks
Prozac question
By: daph100 | 19-04-2008
Can the drug Prozac show up on a drug screen that is very sensitive? And if so, what class of drugs would it show up under?
Q&A Powered by: 
Latest Business Articles
15 Ways to Improve Your Closing Ratios and Sales Presentations
By: Katrina Sawa | 26/07/2008
It is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money!
In Searching for Cost Reducitons, Look at Total Cash Flow Costs Rather Than Accounting Costs
By: Donald Mitchell | 26/07/2008
If you are a privately held company, look to reduce overall cash costs when considering alternative cost reductions, rather than the impact of reported earnings.
The More Trust, the More Time to Succeed
By: Andrew Cox | 26/07/2008
Bill Oncken, in his book Managing Management Time, says that the more trust you have with your "universe " of people, the more time you have to do the things that lead to success. Trust is hard to earn. Once lost it's hard to regain. It's the most precious asset in any relationship - at any level - at any time. Read on to see how a successful Division President builds trust.
10 Tips on the Issues With Selling Professionals
By: Drew Stevens | 26/07/2008
The world of professional selling is rich with information related to selling skills, sales training and techniques to assist professionals. However, after much rhetoric and information I am finding something completely different...a problem with selling professionals.
India - the Next Economic Powerhouse
By: Paul Hata | 25/07/2008
India is one of the fastest-growing countries in Asia. In 2006, India recorded a 1.2% of world trade share overall. The stat was picked out from WTO. The growth is mainly due to the liberalization that took place in India way back in 1991. Ever since then, there's no looking back.
Customer Service Toolkit
By: Drew Stevens | 25/07/2008
All businesses make money, yet those that are customer focused are more profitable.
Top 10 Brain Training Future Trends: New Mind/body Focus, Brain Trainers, and More
By: Alvaro Fernandez | 25/07/2008
In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new brain trainers appear, and an ecosystem grows around it. Here you have the Top Ten trends I predict.
Commercial Loans and Working Capital Financing Special Reports
By: Steve Bush | 25/07/2008
A prudent approach to working capital management is becoming more difficult for most commercial borrowers. Commercial loans have always been more complicated than realized by most business owners. Recent financing difficulties involving commercial mortgages, SBA loans and business cash advances have added significantly to the complexity of the entire commercial...
More from Smith & Chen
The Most Unusual Businesses
By: Smith & Chen | 21/09/2007 | Business
Then there was the guy in who decided last year to finance college by selling one million pixels of advertising space on his web page for a dollar per pixel.
Should you Let your Stock Photo Business Customers Pay by Credit Card?
By: Smith & Chen | 21/09/2007 | Finance
The process for applying for a merchant account varies depending on the company. For example, some providers ask you to provide a photo of your driver’s license, and even of your home office or studio to verify you are in the location you say that you are.
Fort Myers Beach Vacations
By: Smith & Chen | 15/09/2007 | Travel
On that note, be sure to reserve a place to stay that will not only keep you housed in comfort, but in class and convenience as well. Fort Myers Vacation Rentals make an excellent choice, and often cost no more than standard hotel accommodations.
History of Native American Turquoise Jewelry in the Usa
By: Smith & Chen | 09/09/2007 | Jewelry
The market collapsed and most of the American turquoise mines were shut down and have remained closed since that time. Turquoise demand hit a low water mark in the early 1980s, but has been slowly and steadily increasing in popularity since that time.
What are the Four Stages of Mesothelioma Cancer?
By: Smith & Chen | 21/08/2007 | Diseases and Conditions
Brighan staging system, on the other hand, determines whether the Mesothelioma can be surgically removed or not and whether the lymph nodes are affected or not. In stage I Mesothelioma, the lymph nodes are not yet affected and the patient can still recover through surgery.
Refinance House Loans for Home Improvements
By: Smith & Chen | 21/08/2007 | Finance
Be reliable do totally a few online searches to uncover more information about home equity loans. After all, this is your home equity loan, so make reliable you learn all that you can in order to get the most out of it.
Ss Norway is Being Sold for Scrap - a Report on What a Cruise Was Like on the Legendary Vessel
By: Smith & Chen | 20/08/2007 | Travel
At the end of seven time, the ship was saccordling with decorations, swift for the Christmas and New Year's Cruise. They were alswift perfectly booked. But, I thought, I can mark up for next year.
Even With Bad Credit Car Finance Could Still be for you
By: Smith & Chen | 19/08/2007 | Finance
The best way to enassured you can safe the best bad credit car loan contract, like something, is of course to educate manually with all the provisos and terminologies of the loaning bazaar .
|
|
Business 
