Sales Copy Secrets That Pursuade People To Buy or Subscribe To Your Internet Marketing Ezine

Copyright (c) 2009 Marlon Sanders

Sales copy is the key to getting people to buy your online info products, ebooks and membership sites or subscribe to your Internet marketing ezine, whatever the topic of focus may be.

Most people make a few very simple mistakes in their online sales copy. Let's cover how you can avoid making those mistakes.

1. Talking about who you are, how great your ebook, info product or membership site is, or how wonderful your Internet marketing ezine is.

People don't care about you, what you sell or what you write. They only care what those things willl do for them. And that's a big difference.

2. Failing to use the WIFM principle right off the bat.

From the very start of your sales copy, you want to use WIFM -- "what's in it for me?" That's the single most important thing you can ever learn about writing sales copy.

3. Not creating a yes ladder.

This is an old trick from selling. You get the prospect saying yes over and over again. You may have fallen for that sales trick before because as simple and obvious as it is, it's actually rooted in hypnotic sales principles.

What happens with the yes ladder is the critical mind examines the first three or four statements very carefully. But if those pass the test, the critical mind relaxes. This is when you then start adding in additional agreements that serve your persuasive or sales purpose.

In other words, you do this gradually and not all at once.

4. Writing a headline that fails to capture the interest of the reader.

When you're in a hurry to crank out a sales letter, it's easy to forget that you need to really polish up your headline.

If your headline lacks punch, you'll actually reduce the time-on-page of your reader because they aren't convinced they need to read through your web page, web site or sales letter.

5. Not spelling out the benefits in enough detail.

This is one of the most common mistakes I see. You have to spell out the benefits of your product or service in vivid detail. You can't do this in 500 words unless you sell something that's an impulse purchase.

So the secret is to be thorough and detailed in spelling out the benefits to your prospective reader.

6. Not spending time to learn from those who have gone before you about what works and what doesn't. It's no secret what works.