Seven Ways To Make A Great First Impression With Prospective Customers
When it comes to building a customer-base and growing your business, first impressions make a world of difference. For instance, you may not get a second chance at impressing your prospective customer or client, so it's vital to make that first experience they have with your company a positive one.
Here are seven ways to make a great first impression that lasts.
1. In this modern era, one of the most common first experiences people have with brands is online. As such, it's absolutely vital that your website is up to scratch. It needs to have an appealing appearance, great usability and, if relevant, an efficient and easy-to-use e-commerce function. User-feedback should be used regularly to refine your web presence and maximise its potential.
2. Equally, retail businesses that have high street or shopping centre stores need to make sure that everything looks clean, smart and professional. Customers need to be able to find what they're looking for quickly and make the purchase without any problems. This may require having plenty of well-trained staff on the shop-floor and check-outs and a well-thought out floor plan.
3. Another important touch point prospective customers have with a business is over the telephone, so making sure the operators are well-trained, knowledgeable and friendly, and are able to help with enquiries customers may have, will result in a great initial impression.
4. Where your prospective customers are other businesses, one of the best ways to make a great first impression is to have done lots of research before you meet face-to-face. By demonstrating your knowledge of their company and their challenges, it shows you mean business and will be able to provide them with something they don't currently have.
5. However, in any face-to-face meeting, good listening skills will always be valued more highly than the ability to talk. Even if it means you make a quiet initial impression, when you eventually show that you've absorbed what's been said and can offer genuinely insightful feedback, the view of your company that the client takes away will be extremely strong.
6. Face-to-face meetings go beyond what is said between the two parties, though. In fact, studies have shown that just 7% of the impression you make is down to what you say. The most important factor, accounting for 55%, is your posture and what you wear. As such, having the right corporate clothing or workwear could go a long way to creating a strong impact on a prospective customer or client. From printed polo shirts to promotional t-shirts, staying on-brand and going for a professional appearance will always help to say the right things about the company.
7. Another important aspect of impressing your potential customer or client is body language and tone of voice, which is thought to represent around 38% of what counts in a face-to-face meeting. This is particularly important to remember if you are training staff that are likely to be a customer's first contact with the company. Or, if you're heading for a one-on-one new business meeting, then practising by yourself or in front of other colleagues could help make the difference.
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Questions and Answers
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