Small Business Advice on the Quickest Way to Attract New Clients

The majority of entrepreneurs I've worked with are concerned about attracting enough clients. And rightfully so, as customers are the lifeblood of our businesses.

One of my recent subscribers, Kelly, asked what is the quickest way to attract new clients and to create consistent success. This is actually a question I get every single week on my web site.

Here are 4 things that attract customers with absolute speed:

Without a doubt, the #1 thing you can do to attract clients with speed is marketing! But just how you do your marketing determines the results you see in your business.

Consistent Marketing Actions:

This is where I see many entrepreneurs commonly fall short. They market their businesses quite sporadically (if at all). The challenge is that you are both the provider of the product/service you offer and you are also the marketer of the product/service you offer. And you must balance both to achieve success.

More often than not, entrepreneurs are working in the business and not on the business. They're too busy to implement marketing actions, or to discover new and effective ways to market their businesses. But this is a pitfall that must be overcome because clients and customers will come quickly only through consistent marketing.

So make a commitment to do at least ONE marketing action every single day and stick with it.

Focused Marketing Actions

When I review marketing materials for my clients, the most common mistake I see is that their marketing is unfocused. What I mean is, it's unclear who they are marketing to. They haven't really decided on their niche and target market. And if that's unclear, then the results of their marketing will be minimal at best.

Planned Marketing Actions

In my book, I referred to "random acts of marketing." This is where we do random things in an attempt to attract the clients we need. We often do things on a whim and prayer rather than with a plan.

It's important to decide what marketing actions we will implement to create sales. Without a clear plan, clients and cash will be slow or inconsistent in coming your way.

Whether it's on a scrap of paper or in a MS Word document. Whether it's a 2-page thing, or a bulleted list. At least write down your key marketing actions. Put it on your computer screen or in your planner and make a marketing action your first action of the day.

Conversion Strategy

When your marketing brings in prospects, a key question to ask is whether you have a clear conversion strategy that turns prospects into paying clients. If that's not clear, all the marketing in the world won't actually produce sales.

So be sure to think that through as well - and don't be afraid to document your conversion strategy. It's simply the steps you take a prospect through when they are interested in your products and services.

Remember, a business without planned, consistent, focused marketing and without a conversion strategy is more than likely to be a business without clients.