Therese Prentice is a Lifestyle and Business Success Mentor, Branding and Internet Marketing Strategist, Social Networking Expert, Joint Venture Broker, Certified Marketing and Business Coach, Speaker, Teacher, Certified Teleclass Leader, Networking Marketing and Direct Sales Trainer teaches Lifestyle Entrepreneurs, Coaches, Speakers, Authors and Small Business Owners how to integrate Internet Marketing into their traditional marketing plan. http://nichemarketingfordirectsalesleaders.com/
Niche marketing is such a pleasure to do and it can be easy with tools like Squidoo. What you can do is create lenses that cater to your niche market based on the products and services that you are offering. Basically what you will end up with is an affiliate site.
What you need to understand is Squidoo can be used to mass market. But the more powerful thing it can do is help your niche marketing strategy. You can make and endless number of niche lenses to help build specific traffic.
Squidoo is great in the sense that you can make an unlimited number of lenses and unlike many other forum or social network websites you can have more than just one account. This means that if you can think up a lot of content for your niche market, you can present it in so many different ways and in different accounts as well. Additionally, this means that you can market to the same niche through different channels.
Having multiple accounts is an idea you should embrace because you can organize your content and focus even further into your target market. Niche marketing involves listing down topics that you are interested in and that you believe your market is interested in. But you can also use multiple accounts to use all those topics as keywords to draw in more branches of your niche to your products and services. In Squidoo, these keywords are known as lens tags.
Niche marketing on Squidoo can help you to narrow down your niche even further by broadening your topics or related information. You can join Squidoo groups where you can find other lens marketers who provide products and services related to your own. You can also review their products, rate them, and get the same response in return which will help boost traffic to your pages as well. Simply commenting on other peoples lenses will help viewers visit your lenses as well.
Fond of using RSS feeds? Then create them for your lenses and then use blogging techniques to help you and other viewers stay up to date with your lenses. Just add the feed to any of your blogs or websites. The idea is to create more traffic to your site and this will boost sales opportunities.
Squidoo is a great tool also if you are looking to SEO your content. Just like any blog, article site or website is built, so can a Squidoo site be built to be recognized better on major search engines. Squidoo and niche marketing has never worked better than this.
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