Stage a Special Event to Stand Out and Shine

Author: Sue Currie

| Posted: 31-08-2007 | Comments: 0 | Views: 7 | Rating: (51)

(?)

A friend of mine recently held a launch party on Mother’s Day for her new book. Another is about to celebrate being in business 5 years by holding a cocktail party. I overheard a conversation about holding a networking breakfast to inform potential clients about a new service. And I too have just held a book launch. So what’s this got to do with you? Well these “special events” come under the umbrella of public relations and are a great way to promote your business.

Staging an event is good PR for you and your business. If it’s done well you may gain media coverage, raise the profile of your brand and increase awareness of your products or services. If nothing else it is a great way to get clients, prospects and influencers together to help spread the word about you and your business.

Here’s a look at how to manage an event, from the largest scale to the smallest. It could be a networking event, a media conference, seminar or workshop, fashion parade, open day, product launch or even a cocktail party.

The Beginning

Paying attention to every detail creates a professional image for your business. Begin with the basics by developing your message and branding, choosing the venue or site, date, start and finish times. Organise the legalities – check council permits, contracts, letters of agreement and insurance – if it is something as large as a community event. Set budgets, organise sponsors, suppliers and venue facilities.

Entrances and Exits

Give detailed instructions to your guests on how to get there – public transport options and parking stations. Be aware of emergency exits, disabled access, location for unloading of equipment and equipment storage areas, ticketing, queuing, registration and name tags and event site map.

At the Event

Staging – design and decoration. Power, audiovisual, lighting, video or PowerPoint presentation, speakers or entertainers needs. Marquees, tents or stalls, toilets, waste bins and water. Administration, information and lost children area. Ambulance or first aid, security, crowd control. Contingency plan for wet weather and crisis management plan. Include a manual and run sheets for all personnel. Event tool kit – consider things like blue tac for posters, blank name tags, first aid kit, torch and gaffa tape.

Production

Book speakers, entertainment and accommodation. Food and catering, kitchen and bar facilities, hospitality, dressing rooms, hair and make up, media area, alcohol and beverages and any licenses needed. Money collection and float. Table settings or seating arrangements. Merchandise and souvenirs. Signage including t-shirts or uniforms.

Communication and Promotion

Contact the media for publicity. Organise media releases, photographic images for press usage on television, the internet and in print. Have a photographer and/or video producer at your event. Letterhead and invitations printed, newsletters and emails issued or mailbox drops. Flyers, posters and programs with telephone numbers and website addresses. Contact numbers in your event manual of organisers, staff and entertainers. Send letters to confirm details. Walkie-talkies for instant communication or mobile phones. Have research and evaluation strategies in place.

The End

Pack up equipment and organise staff to “bump out”. Have a clean up plan in place. Arrange collection of equipment. Analyse research and assess budgets. Have a debrief to know what worked and what didn’t for next time. Send thank you notes.

An event can create “buzz” and goodwill for your business, product or service and perhaps result in extra sales and profits.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Public Relations, Communication, Brand, Personal Branding, Special Event

Article Source: http://www.articlesbase.com/business-articles/stage-a-special-event-to-stand-out-and-shine-207059.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace – your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. To learn more about how you can achieve recognition, enhance your image and shine, sign up for free monthly tips at http://www.shinecomms.com.au/subscriber.html

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

8 Secrets to Boost your Brand -- and your Sales
By: Jessica Satterfield | 24/10/2007 | Marketing

What's in a Name?
By: Sue Currie | 24/09/2007 | Communication
Communication related articles, learn about VoIP, wireless communication

Brand You to Stand Out and Shine
By: Sue Currie | 01/01/2008 | Marketing

Does Your Firm Have a Compelling Position?
By: John Males | 17/04/2008 | Business
Business Articles, learn about busines - An organization created with the objective of making a profit from the sale of goods or services.

Why Use Advertising?
By: Vicky Kenrick | 27/05/2008 | Branding

Shine Through Winning Awards
By: Sue Currie | 25/09/2007 | Business
Business Articles, learn about busines - An organization created with the objective of making a profit from the sale of goods or services.

Different Types of Advertising
By: Harold Ebanez | 03/06/2007 | Advertising
Advertising Articles, Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.

Shine Through Your Personal Brand
By: Sue Currie | 10/05/2008 | Branding

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Hearing impaired phones
By: Joanne Robosky | 29-08-2008
Where can you request a hearing impaired phone from a government agency in ohio?

Is any problem occer to the humman body by using ...
By: Jhansi | 28-08-2008
Is any problem occer to the humman body by using this?

Anybody that could give me information were I ...
By: ivette | 26-08-2008
Anybody that could give me information were I could look up for a school paper on Verbal and Non verbal communication in interpersonal interaction. any information will be greatly appreciated, thanks.

Divorce records for Steven Scott Afton
By: dateaspa | 25-08-2008
Is Steven Scott Afton in MI divorced

Steven Scott Afton
By: dateaspa | 25-08-2008
Divorce records on Steven Scott Afton in MI

How do I ensure good product shelf placement?
By: RC | 19-08-2008
Marketing: Product-Shelf Placement: How do I ensure good product shelf placement? The product is a new unique imported liqour and I want to be sure my product will be displayed on the upper level shelves.

Q&A Powered by:

Latest Business Articles

Ordinary Business Life Insurance
By: Sarah Martin | 11/10/2008
Ordinary Business Life Insurance The ordinary business Metropolitan Life Insurance Company prospered anew soon after 1892. This new lease on life was due not only to the low cost of the contracts, but also, in large measure, to the wide variety of plans available and to the many liberal features Mr....

A Review of the WT Powers Income Opportunity
By: Brian Garvin | 11/10/2008
The WT Powers income opportunity is huge because you have access to so many tools and resources which ensure your success. You can have access to state-of-the-art websites, marketing tools, and business management tools. The websites that you can have access to include a professional website that can be personalized...

A Review of the World Wide Scam Network
By: Brian Garvin | 11/10/2008
If you are getting involved in the world of network marketing, one thing that you know you need is good information. Good information is surprisingly hard to come by on the internet and sometimes it seems that everyone's selling something and no one's talking about what really works. ...

A Review of the WorldVentures Income Opportunity
By: Brian Garvin | 11/10/2008
Traveling is something that people do everyday all the time. When making their travel arrangements it is now easier to make the arrangements online instead of traveling to a travel agency to make the arrangements. When you visit a travel agency, online or at a store, there are several different...

The One Self-sabotaging Thing You Do Every Day That Keeps You From Making 7-figures in Your Business
By: Fabienne Fredrickson | 11/10/2008
I've been hearing this one question a lot recently: "What did you actually DO to multiply your income so quickly? Can I do it too?" The answer is "Yes" and it's important to realize that it comes down to several things surrounding marketing. But, believe it or not, those are actually the easy part, because you can be shown exactly how to do this.

A Review of the World Lottery Syndicates Income Opportunity
By: Brian Garvin | 11/10/2008
Would you like to improve your chances of winning the lottery? Joining World Lottery Syndicates is the best way to do it and you will be glad you did. There is no better way to increase your chances of winning millions from the lottery then by joining World Lottery...

A Review of the Wholefood Farmacy Income Opportunity
By: Brian Garvin | 10/10/2008
In a world of uncertain meals, people are finding that they are less healthy due to fast consumption of foods and how the foods were processed and prepared. Because of the busy lifestyle the food chain has become less clean and healthy and more fast and simple. This type of...

A Review of the Wealthy Marketer Income Opportunity
By: Brian Garvin | 10/10/2008
Many of the people who get involved in network marketing are usually considered at least a little unorthodox by the people around them. They tend to be more prone to take risks and more interested in high payoffs, and this is exactly what Wealthy Marketer taps in to. ...

More from Sue Currie

Niceties in the Noughties
By: Sue Currie | 29/05/2008 | Business
Are manners and business etiquette still relevant in the 21st Century?

A Dozen Ways to Develop Your Personal Brand
By: Sue Currie | 13/05/2008 | Business
A strong personal brand can really contribute to building your profile and business. To pick up a few ideas on how to develop your PB read further.

Shine Through Your Personal Brand
By: Sue Currie | 10/05/2008 | Branding
As a business owner you are the public face of your organisation. You represent what that company stands for. Read how your personal brand can help you to succeed with your business.

Top 10 Tips to PR Success
By: Sue Currie | 10/05/2008 | Marketing Tips
Read how you too can experience the power of the press to help your business success.

Do it yourself Marketing
By: Sue Currie | 10/05/2008 | Marketing Tips
All the world’s a stage and each man in his time plays many parts… (To borrow loosely from Shakespeare). How’s your role-playing going? Are you busily working “on” the business and including, sales, PR, event management, marketing and promotion into your juggling act? Well you have just added the title of Marcoms Manager to your job description. Learn more about how it can help you to succeed.

Send a Media Release to Stand Out and Shine
By: Sue Currie | 10/05/2008 | Marketing Tips
Do you want to stand out from the crowd in your business or personal life? Does the idea of free publicity appeal to you? One way to gain recognition and exposure for your business or your personal achievements is to distribute a media release. Reade more about the impact that can have on your business.

Lessons Learned From a TV Appearance
By: Sue Currie | 07/05/2008 | Business
If you have the opportunity to be interviewed on television, then grab it, as it is very worthwhile and may help promote your product or service. But if you're not sure what to do or say, then take a look at Lessons Learned from a TV Appearance.

Business Shine
By: Sue Currie | 05/05/2008 | Networking
Networking, cocktail parties and business lunches are an important part of our everyday working life. Being at ease in these situations and behaving in the most appropriate manner doesn’t always come easily to everyone. It pays to perfect some of these social skills if you’re looking to get ahead in your career.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.43, 16)

Stage a Special Event to Stand Out and Shine

Article Comments

Related Articles

Got a Question? Ask.

Latest Business Articles

More from Sue Currie

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter