Tag Heuer: the Art of Everything

Tag timepieces have gracefully adorned the wrists of celebrities, sports legends, and great minds for more than 150 years. This has given the watch brand an iconic image and prestigious distinction amongst a sea of young watch-making manufacturers that have emerged in large quantities over the past few decades, in hopes of overnight success. Tag Heuer's legacy has always been one of innovation, precision, flawless watch-making design and passion for all that is inspirational in life. Throughout two centuries the brand has managed to penetrate the highest levels of society on a cultural level. Its passion for cinema and racing, have gained the brand notoriety with enthusiasts of golf, Indy racing, Formula 1 Racing, Le Mans circuit and Hollywood main stream films.

In 1970 Tag developed a celebrated master piece, prominent in Director circles of Hollywood. The "TV Film-Master" stop watch allowed Hollywood directors to accurately measure the amount of footage they had consumed during each take. The TV Film-Master was most effective with 35mm sound film, as well as with 16mm still film. Today, Tag Heuer's presence in the main stream film industry has expanded to a great degree. Such films as Bone Collector (1999), Cobra (1986), Die Hard 2 (1990), Jerry Maguire (1996), The Pelican Brief (1993) and NEXT (2007) have featured a variety of Tag Heuer time pieces. In most cases directors prefer to use Tag Heuer watches as they are widely recognized as symbols of precision, prestige, and avant-garde design. The presence of such watches portrays a character's savvy choice in providing for dependable, precision time-keeping while keeping the importance of design in mind.

The Bourne Ultimatum's (2008) protagonist Jason Bourne for example, is a character portrayed throughout the plot as a well educated, tech-savvy spy in need of precise instruments that will constantly define his ability to survive. His Tag Link chronograph watch serves this purpose perfectly. The blue dial beauty lets him know exactly when to jump of the roof of a building, set the timer for his improvised explosives, or simply exit in time for his would-be assassins to miss him by seconds.

Synchronicity is essential to suspense-driven movie plots, sports and even life. Tag Heuer's Avant-garde variety of time-keeping instruments ensure punctuality, employ functionality and demonstrate a deep sense of fashion personality. More than a fashion trend, Tag time-keeping instruments are representative of every era's: cultural feats of grandeur, sportsmanship's achievements and masterful artistic endeavors.