Telemarketing Tips: How to Get Past a Gatekeeper
There are many telemarketing tips that you can use to convince people to buy your
products or services. You can plan your introduction, presentation, and closing script to be more effective.
But what if at the beginning of the call you'll already encounter a secretary, an administrative assistant, or a receptionist who wears the gatekeeper's hat.
Here are telemarketing tips that can help you get pass a gatekeeper:
- Formulate an original spiel. Tailor your script according to whom you are targeting. Sound original and show some personality but remain professional.
- Practice your opening script. Talking to a gatekeeper would be much easier once you've mastered your opening spiel.
- Be quick and confident. Don't let the gatekeeper hear even a single reluctance in your voice. Long pauses and fillers give gatekeepers enough reason not to put you through the manager.
- Be polite. Since you're the once asking a favor, it follow that you're the one who need to be as courteous and as polite as possible. While being polite, be mindful of the tone of your voice and the way you deliver your spiel.
- Sound like a VIP. Perhaps, this is the most effective telemarketing tip. Any person who acts and sounds like a Very Important Person is given more attention. So think and talk like you're a VIP who wants to talk to the company's president.
- Flatter the gatekeeper. Let them know that they are vital in making a business decision. If not for them, you won't be able to speak to the CEO at all.
- Learn then call again. If the gatekeeper is quite really strict, it will really hard to talk to the decision-maker. In this case, you need to learn the basics: the gatekeeper's full name, the decision-maker's schedule, etc. Knowing those things will certainly help so just keep on calling and eventually you will be able to get those details. Once you get those information, you can use those to give out a more effective and convincing spiel.
Most importantly, treat the gatekeepers as you would like to be treated. Always be enthusiastic in reaching out those decision-makers. Remember those telemarketing tips provided and believe in your products and in yourself.
Questions and Answers
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