Text Savvy India Resorts To Bulk SMS
Post liberalization period has been mighty favorable for the Indian mobile industry. Since then, India has been witnessing a huge momentum on the front of network providers. Last decade saw a great surge in the mobile users. Where the calls have increased due to fall in the calling rates, SMS medium has also emerged as one of the widely used mediums for interacting among folks. So much so, text lovers have even resorted to bulk text messaging. The service allows the mobile users to send a single text message to multiple receivers at once.
Bulk text messaging is relatively quite economical and has proved to be a viable option. It is not only used by individuals who wish to bond through text messages, bulk text messaging is also widely used by companies that use the service to inform their employees about some planned meeting or seminar. Likewise, bulk text messaging service is also used by educational institutes to inform the students about events and happening in the school or college.
However, bulk text messaging has brought a revolution in the mobile advertising industry which recognized the potential of this service in time and thus has been using it to roll SMS campaigns. There are several reasons which can be attributed for the success of mobile advertising.
• For one, mobile advertising is economical.
• It is a quick way to reach out to a million prospective customers.
• Unlike other mediums of advertising which are easy to be overlooked and forgotten, a mobile advertising campaign is read by the audience at least once and stays in the inbox till the time the person does not delete it.
The idea of Bulk SMS in India has been received by much adulation. The figures of recently conducted survey show that an average Indian sends at least 29 SMS each month. People use SMS service not only to bond with friends and family, but also to pay bills, to check the status of flights and trains as also to know the bank account's balance. However, this is just the status from individual level. There are several companies who see SMS service as a great tool to keep in touch with their customers and maintain their presence in the market. Companies also inform the customers about the planned promotions and launches through bulk SMS.
The usage of SMS continues to grow with the growing innovative SMS services and forms. Bulk SMS in India, which is yet another extension of that humble text SMS is one of them. Several companies even engage in SMS contests which can be considered as one of the potent ways to attract the audience. It has also been noticed that more than 85 percent of SMS contests start from television which is thereafter followed by Internet and Newspapers. This interconnectivity of various media which proves to a boon from advertising and marketing perspective as also for the companies is yet another benefit reaped from Bulk SMS in India.
Questions and Answers
The article gives the advantages of using text messaging along with its application and also describes the bulk SMS software in brief.
Promotional SMS is a form of mobile marketing where a Text SMS is sent to various numbers containing their sms advertisement that consist of product/service details or offers.
Large businesses cannot succeed without smart marketing strategies and in today's time nothing can beat the importance of SMS marketing. Mobile marketing offers superb applications to the business owners so that they can stand strong in the competition.
SMS marketing has grown substantially since its inception and now it offer its services through various tools and applications. Gone are the days when a simple SMS did the job, however now with technology advancement, many more things have entered the frame including SMS gateway SMPP.
Text messaging is not only for personal communication but can also be used as a mode of contact between citizens and their government. Various ways this system can be used for the welfare of the nation are discussed.
Numerous marketing organizations are joining their leads with wireless telecom organizations to provide the business bulk texting service to the entrepreneurs and thus, making the service a cheaper one.
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Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
The article describes about the SMS gateway provider. SMS marketing is also known as bulk SMS. Mass messaging typically requires several tools and technologies to achieve promising results.
One of the subsets of bulk SMS is voice message. Voice broadcast also allows recipients to interact with the sender by punching in pre-determined keys.
SMS or short message service is the king of mobile marketing world. Its objective over a period of time has evolved greatly. SMS began its journey as a quick communication tool. Today, it is utilised for increasing sales, establishing brands and businesses. This form of marketing is called bulk SMS.
The article gives a brief description about the various SMS information system like bulk SMS, short codes, long codes, etc.
The article explains the concept of SMS gateways and the services offered by SMS providers.
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