The 3 Secret Steps to Wiping Out Your Cold Calling Fears!

You don't need to suffer like most salespeople who have to cold call for a living. The fear of making cold callis is a serious one and the resistance that many feel is quite real and extremely unnerving. You're not alone and there is a way out.

However it doesn't have to pan out this way. Your fears can be overcome when you keep in mind these 3 basic concepts to cold calling the new way.

1. Rejection doesn't have to be a part of cold calling

Cold calling the old way means you're probably preparing for the call by "thinking positive" and hoping for a sale. Your problem is that your mindset really cements your unhappiness when you fail at making the sale. And then you go on dialing in a hope that your next call will be "closer to a sale".

But let's stop for a moment and think about what would happen if you shift your focus away from "getting the sale" into seeing whether you can help someone solve a problem. So instead of pushing for the sale - you're investigating if there's a fit for what you have and if you can help them or not. And if not, you're comfortable with the outcome.

Once you move your mindset away from pushing for the sale, you can relax and be yourself. You can approach your cold calls from a place of wanting to assist. And if it turns out your product isn't a "match," for the other person, you can leave the conversation feeling fine.

After you change into this new way of thinking, you'll never again feel down because of a seemingly lost opportunity to make a sale. The fear of rejection vanishes. You're more at ease. Others will feel this, and a lot of your cold calls will turn into pleasant and productive interaction.

2. You can make cold calls without feeling intrusive

In the old cold calling approach, you dial a number, introduce yourself, and hope someone will be interested in what you have to offer. It feels somewhat intrusive to both of you, and that's one of the reasons you have a knot in your stomach when you call

Well, there's a better way to start your conversation. Instead of talking about yourself, your company, and your product, you can focus on the other person. It'll feel much less awkward.

So you might say something like, "I'm just calling to see if you're grappling with loss of revenue due to unpaid invoices."

This kind of introduction revolves around the other person and their world. This will feel less invasive and people will be much more likely to investigate the possibilities with you.

3. You can be natural when cold calling

Many people find themselves putting on an artificial persona when they make cold calls. Maybe they're reading from a script, or they're trying to carry the other person along with high enthusiasm - or both.

Well, artificial enthusiasm actually backfires on you.This is the great dilemma, and a somewhat unspoken assumption that what you have to offer is a fit for your prospects ahead of time. But you've never spoken with them before, much less had a full conversation with them. There's no way you can know about them or their requirements.

So it's really much better to simply be natural and unassuming. You'll come across as a real person who's really interested in them and their needs. Plus others will react a lot more happily to your calls.

Everyone wants to feel fulfilled and good about what their doing. By pursuing the new mindset and these 3 important steps you'll wipe out your fear of cold calls and being to relax and feel comfortable in your work.