 |
The Alphabet of Collaboration Marketing
Author: Christian Fea  | Posted: 13-05-2008 | Comments: 0 | Views: 3 | Rating: (152)  (?) 
Copyright (c) 2008 Christian Fea
We're all familiar with the concept of the "three R's" from our childhood days. These concepts now extend into the world of business. There are a few helpful letter shortcuts to help you remember some of the strategies for the highly effective collaboration marketing tool.
The three "A's"
Traditional marketing techniques focus on what's known as the "three I's": Intercept, Inhibit and Isolate. These are effective strategies for getting the attention of a customer and marketing your business, but collaboration marketing tweaks traditional marketing techniques by focusing customer attention in a different way.
The "three I's" of collaboration marketing are actually A's: Attract, Assist and Affiliate. The strategy of the three I's, although effective, is more aggressive and somewhat predatory. Calling collaboration marketing a kinder, gentler marketing isn't exactly accurate, but it's not far off the mark.
The three A's of collaboration marketing suggest a more straightforward strategy where the company becomes indispensable to the customer. Where the customer actually feels he needs your business and services and approaches you for your products and services. Does this sound too good to be true? Well, it's not.
A collaboration marketing strategy seeks to move from the one-to-one strategy of traditional marketing to a new and incorporating strategy of many-to-one marketing. This customer centric strategy focuses on knowing the customer from a variety of different perspectives (hence many), and fosters trust from your customer base. Using collaboration marketing, you can provide customers with particular services that other companies cannot because of your knowledge of the individual needs of your customer base.
ROI: Return on Information:
Return on Information is a collaboration marketing strategy that measures how quickly a vendor can turn around information.
The collaboration marketing expert John Hagel has a great explanation of ROI: "The more quickly a vendor can turn around and deliver tangible value in return for information from a customer, the more quickly and effectively the vendor will be able to build trust and willingness to provide even more information".
The Return on Information principle in collaboration marketing is a self-feeding cycle, once the wheel has been set in motion.
The Three E's
The three E's of collaboration marketing are a set of tools that play to the experience of the customer, thus making them feel important and like they are an important and integral part of your successto essentially make the customer feel needed. Getting attention from the customer is what the three E's are all about.
- Engage: The key here is to see how well you can impact the customer ' engage their business in exchange for their attention and information.
- Empower: Are you customers more empowered to complete their tasks when using your products and services? Are you making sure that you are helping them reach their strategic goals?
- Expectations: Have you consistently gone beyond and exceeded expectationsboth the goals your set for yourself and your customers' expectations?
The three E's are about playing to customer experience, working with the customer, gaining knowledge and information from them which you can use to become a better business by appealing more personally to your customer base.
This litany of literary terms is a helpful shortcut to get you started in understanding the principles of collaboration marketing, and growing the success of your business.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/business-articles/the-alphabet-of-collaboration-marketing-412986.html
About the Author:Christian Fea is CEO of Synertegic, Inc. A strategic Collaboration Marketing consulting firm. He empowers business owners to discover and implement Integration, Alliance, and Joint Ventures marketing tactics to solve specific business challenges. He demonstrates how to create your own Collaboration Marketing Strategy to increase your sales, conversation rates, and repeat business.
Contact: christian@christianfea.com
http://www.christianfea.com
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
Add Parallel Income Streams to your Business Through Collaboration Marketing
By: Christian Fea | 14/10/2007 | Internet
By using a Collaboration Marketing Strategy, you can operate in Parallel Streams of Productivity. This means you can, in all practicality, double, triple, or quadruple your profit enhancing activities by exercising a fraction of the time, effort, and money that your most likely exerting today.
There's Strength in Strategic Alliances
By: Christian Fea | 28/03/2008 | Business
An alliance is really just a business-to-business collaboration. Some people use the term business networking when referring to alliances. Alliances are formed for many reasons. When you are a small business owner, it's important to understand that there is a strength that can be utilized by strategic alliances, which may be overlooked in light of developing new business and developing additional revenue streams.
The Powerful Value of Personalized Marketing
By: Christian Fea | 04/06/2008 | Business
Web based marketing strategies are based on the trends set by traditional broadcast advertising tools: commercials, radio spots, billboards and print advertising. These mediums are effective but broad ranging, which can be a bonus or a setback.
After You ~ Joint Venture Strategies With the Other Guy in Mind
By: Christian Fea | 01/04/2008 | Business
As an entrepreneur and business owner, it's a given that you are constantly thinking of ways to grow your business and increase your profits. Joint venturing is a great way to do just that. However, many times business owners approach the concept of the joint venture with a "what's in it for me attitude," as opposed to taking a look at what's in it for the potential joint venture partner.
Focus Your Energies by Forming a Joint Venture
By: Christian Fea | 05/06/2008 | Business
Doing what you do best - and only what you do best - is the ideal situation for everyone. For example, if you make an excellent widget, then you want to keep perfecting those widgets, not deal with the online sales and shipping of your widgets. Or, if you are a writer of children's books, you want to focus on the illustration - not on the distribution and marketing of your books.
Capture Targeted Traffic With Joint Venture Marketing
By: Christian Fea | 13/12/2007 | Business
The underlying fundamentals of joint venture marketing are simple. You partner with a company and have them deliver your message to their customer base. In turn, your collaboration partner garners a percentage of your profits by expanding their asset offerings.
Profitable Strategic Partnerships
By: Christian Fea | 04/04/2008 | Business
The longest lasting and profitable strategic partnerships are those in which each company brings something to the table that the other company lacks. There are certain situations in which it simply makes sense to form a strategic partnership.
Email Strategies for Strategic Marketing
By: Christian Fea | 11/06/2008 | Business
If you run an online business, you already know that email is an essential portion of how you do business and communicate with customers - a veritable lifeline to your client base. There are several email strategies, besides the overused spam and direct mail, which will help you reach potential new clients, inspire them to want to reach you, and to build stronger relationships with your existing clients.
Got a Question? Ask.
Ask the community a question about this article:
Q&A Powered by: 
Latest Business Articles
The Basics of Creating a Filing System That You Can Benefit From Starting Today
By: Tracey Lawton | 19/07/2008
In my brand-new article, I'm going to share with you 7 easy steps for getting your filing system in place. The summertime is generally a quieter time with a more slower pace of business, so use this time to get one of your core office systems in place.
The 9 Things You Will Want to Include in Your Email Newsletters
By: Katrina Sawa | 19/07/2008
You probably get numerous newsletters across your desk each month. How many of those do you really read? I am sure that you scan certain newsletters for valuable information, while you just toss others. Then, of course, there those like mine (chuckle), which you read every last word of.
How to Establish yourself as an Expert
By: Katrina Sawa | 18/07/2008
Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
Women Owning the Workplace: Tips to Guide Female Entrepreneurs
By: Melissa Mashtonio | 18/07/2008
Women are taking the business world by storm, and it doesn't look like they're backing down. According the Womenentrepreneur.com, women-owned firms are the fastest growing in the country. Women are looking beyond the traditional roles and moving ahead to a new role: entrepreneur. This does not necessarily mean women are...
Getting Ahead in the Construction Industry
By: Duncan Freer | 18/07/2008
With new regeneration and Government housing targets, the construction industry is facing the toughest challenges yet. With new projects in commercial and residential developments, growing pressures for sustainable and low impact development and the need for low cost housing, better and faster results are being expected from everyone involved in...
Getting Ahead In The Rail Industry
By: Duncan Freer | 18/07/2008
The rail industry is a greener alternative for travel than any other method at the moment, and as a result is beginning to see an increase in investment and public interest. With the Government and business regulators placing such a huge emphasis on offsetting personal and private carbon emissions it...
Getting Ahead in the Utilities Industry
By: Duncan Freer | 18/07/2008
The Utilities industry is currently facing rapid change and is having to adapt to the many new demands made on it by existing and potential customers. Once dominated by state-run monopolies, the utilities sector of the twenty first century is shifting to respond to emerging competitors who are increasingly savvy...
Recessions Require Leadership From the Core!
By: Axel Meierhoefer | 18/07/2008
When things are going tough, leaders need to step up and deliver more than every. LEading fomr the core is what we need to succeed
More from Christian Fea
Benefits of Collaboration Marketing 101
By: Christian Fea | 03/07/2008 | Business
The Internet has revolutionized the ease with which companies do business, and how they stay connected to other businesses and their clients. Customers are more connected than ever before, which empowers them in a way that didn't previously exist before the invention of the Internet, creating a shift in the traditional balance of power.
Steps for a Successful Collaboration Marketing Program
By: Christian Fea | 01/07/2008 | Business
Collaboration marketing is a specialized niche of relationship marketing
Search Engine Optimization for Strategic Marketing
By: Christian Fea | 27/06/2008 | Computers
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website, and this is a key technique for a strategic marketing platform.
Psychological Marketing: Part of Your Strategic Marketing Plan
By: Christian Fea | 25/06/2008 | Business
Psychological marketing focuses on understanding how and why people make the product choices that they do, as well as taking into account social and environmental variables that affect people's choices. Understanding psychological marketing, and doing a bit of your own market research in this area, is an integral part of a successful strategic marketing plan.
Strategic Marketing Vs. Tactical Marketing
By: Christian Fea | 19/06/2008 | Business
Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly assume that when you talk about marketing, you're speaking of "tactical" marketing, which consists of placing ads, generating leads, sending out mailers and brochures, etc. However, strategic marketing focuses on the message and communication of the message.
Strategic Marketing Vs. Tactical Marketing
By: Christian Fea | 19/06/2008 | Business
Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly assume that when you talk about marketing, you're speaking of "tactical" marketing, which consists of placing ads, generating leads, sending out mailers and brochures, etc. However, strategic marketing focuses on the message and communication of the message.
Viral Strategies for Internet Marketing
By: Christian Fea | 17/06/2008 | Business
Viral marketing is a strategy that encourages your business to carry a marketing message via e-mail, and to partner with other businesses, which will attach your marketing message to their emails. This is ultimately another form of collaborative marketing for your company, but one that lends credibility because your message is passed on through other companies.
Advertising Formats for Internet Marketing
By: Christian Fea | 13/06/2008 | Business
The format of an advertisement refers to its type and the position it occupies on a page. Web based advertising formats are most similar to the types used in traditional print media advertising because of the visual medium of both. There are a variety of advertising formats to consider when you are looking to strategically market your business.
|
|
Business 
