The Impact On Internet Marketing And Video Email

Posted: Jun 20, 2010 |

Email is a revolutionary means of communication facilitated by the advances in information technology.  With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet.  Through email, myriad companies and businesses have a convenient means of reaching potential consumers.  Through email, marketing copies get delivered directly to a person's inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Video Email's Power

Video email is a modification to proven internet marketing methods.  Through video email, your recipients no longer have to slog through text advertising copy.  Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other more pressing email communications await their attention.  That's why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site link.

Video emails are more powerful than traditional email marketing copies.  Busy people will have more time to watch than read copy.  Your video presentation can be as short as thirty seconds.  Studies have shown that most people will watch at least two thirds of that presentation.  Given an ingenious video email copy, this short span of time can be enough to arouse your recipients' interest in your product or services and induce them to take time off their busy schedules to visit your web site.  If you doubt the impact of video presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials.


Video Email's Weaknesses

There are reasons why most companies prefer sending graphic and text email advertisements rather than video email.  One of the most important reasons for some marketing professionals' reluctance to shift over to video email marketing campaigns is the fact that recipients of these emails do not use the same video platforms and standards.  There's just no way to determine the recipients' level of computer technology so that the appropriate video format could be sent to each person's inbox.

One other weakness is the large file size of each video email marketing copy.  This obstacle is hardly insurmountable but this is nonetheless a problem.

Solutions to Video Email Problems

Fortunately, there are now video email hosting companies that can solve the abovementioned problems associated with video email marketing campaigns.  To solve the large file size problem, you can send an abbreviated video clip that when played will automatically connect the viewer to your video email server.  This means that you only have to use a fraction of the actual video file size in your video email marketing copy.

To solve the problem about incompatible video platforms, some video email hosting providers have applications that can instantaneously detect the viewers' video playing capabilities the moment the recipients click the preview.  The appropriate video format is then selected and loaded.  This means that every video email gets viewed properly whatever the recipient's video standard.

Given video email's flexibility and undeniable persuasive powers, isn't it time to take advantage of video email in your internet marketing campaigns?  I for one think that it is.

Questions and Answers

Ask
200 Characters left
Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    Print
    Re-Publish
    Source:  http://www.articlesbase.com/business-articles/the-impact-on-internet-marketing-and-video-email-2692382.html

    Article Tags:

    business

    ,

    finance

    ,

    startups

    ,

    home business

    ,

    working

    ,

    money

    ,

    investments

    ,

    stocks

    ,

    making money

    Many Business Opportunities and franchises are now are home based. The advantages are great. You can wake up at 7.30 in the morning and start work five minutes later. Many of these opportunities only require a computer, high speed internet connection and a phone.

    By: Jill Samuell Businessl Nov 11, 2010

    Joe hated his job. Nothing would make him happier than walking into his boss's office and simply saying, "I quit!" before he walked out the door at the end of the day. But Joe couldn't quit his job. After all, he liked to eat. After some soul searching and brain storming, Joe came up with the perfect idea for a

    By: Jody Sienal Businessl Sep 25, 2010

    Perseverance is the key to your home business or any business for that matter. There are going to be up and downs in your home business. It will take perseverance, effort and dedication to build your home business. Building a home business is not something that just happens overnight. Building your home

    By: Florentino Ballardl Businessl May 21, 2010

    Few things are harder to stomach for an entrepreneur than sudden unexpected turns of events. This may pertain to a sudden unexpected bill that comes in the mail or the terse reminder of your friendly local taxing authority that you are behind in filing your quarterly business taxes. Since your home business is

    By: Jon Simmsl Businessl Sep 03, 2010 lViews: 317

    Home based businesses can help you quit your day job. Many people looking to make money are turning to different types of home based businesses. Building or joining a business is a great way help yourself out financially. As long as you come into your business knowing you will have to work and put in daily

    By: James Sawyersl Businessl Sep 28, 2010

    Avoiding the top 7 business financing mistakes is a key component in business survival.

    By: Reggie Mcleodl Businessl Jun 08, 2010

    As WordPress blogging is widely rising in worldwide recognition, used by millions to provide reports, posts, as well as news to its visitors, WordPress has turned into the blogging tool to work with. Foreseeing this advance, we have originated a listing of our favorite WordPress hosting vendors. Our guests have uncovered the best host for WordPress that not only support WordPress but make sure that the wordpress blogging tool will far exceed its capability. Discover the finest website hosting pr

    By: ryac7jotfol Businessl May 22, 2012
    Jacob Watson

    Before defining what Geotechnical Services provide, let me first help you to understand what this term means. So that it gets clear for all of you reading out this article that what is Geotechnical Services and how it is useful in carrying out the construction project.

    By: Jacob Watsonl Businessl May 21, 2012

    Digital printing is a new technology that is becoming more popular. Many businesses have bloomed with the use of this innovation. Digital printing involves using the printer head to transfer ink directly onto the fabric or apparel.

    By: Debbie Smithl Businessl May 20, 2012

    In business, only one thing is ever certain: you're only as good as your last sale. If you want your company to succeed, you have to continue to be successful, time after time. This often means attracting new customers to your business and keeping your old clients happy at the same time.

    By: Magnusl Businessl May 18, 2012
    Linda Hampton

    Running a business from home automatically invites several types of distractions. Aside from the normal distractions of running a household, you may also have a full time job that you must go to prior to working your business. If you want to have a successful business, you'll need to create sacred time for your business.

    By: Linda Hamptonl Businessl May 18, 2012

    Because failing at a task makes us sad with feelings of unworthiness, many people choose not to take any risk. These individuals live their lives in quiet desperation because they have such high aspirations for their lives. The problem is these individuals are paralyzed by fear, they can't live or do what

    By: Garret Wongl Businessl Jun 20, 2010

    More and more people are working from home today. The urge and desire to work from home is growing by leaps and bounds as people begin to realize the importance and the need to spend more time with the family.

    By: Garret Wongl Businessl Jun 20, 2010

    Too much of a good thing is a bad thing. This is the rule that every search engine optimization professional and web master must follow to avoid being severely punished by search engines. And believe me; search engines do punish web sites that overstep the bounds of good and acceptable SEO practices. You

    By: Garret Wongl Businessl Jun 20, 2010

    As the internet market has grown and assimilated into global culture, becoming an integral part of our daily lives, more and more companies, small businesses, non-profits, and individuals are embracing the web, all desiring their own websites, tailored to their specific needs and interests, and

    By: Garret Wongl Businessl Jun 20, 2010

    Having your own business or being employed doesn't necessarily mean that the income you are generating is enough to sustain your wants and financial needs. That is the exact reason why a lot of people are always on the look out for better income opportunities that will enable them to experience and gain

    By: Garret Wongl Businessl Jun 20, 2010
    Author Box
    Articles Categories
    All Categories
    Quantcast