 |
The Important Role of Public Relations
Author: Sue Jan  | Posted: 08-10-2007 | Comments: 0 | Views: 6 | Rating: (50)  (?) 
Public relations is effective in helping:
* Corporations convey information about their products or services to potential customers
* Corporations reach local government and legislators
* Politicians attract votes and raise money, and craft their public image and legacy
* Non-profit organizations, including schools, hospitals, social service agencies etc. boost support of their programs such as awareness programs, fund-raising programs, and to increase patronage of their services
Public relations in present times employs diverse techniques such as opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including the internet, satellite feeds, broadcast faxes, and database-driven phone banks.
As public image is important to all organizations and prominent personalities the role of public relations specialist becomes pertinent in crisis situations. Public relations agencies provide important and timely transmission of information that helps save the face of the organization. In the words of the Public Relations Society of America (PRSA), "Public relations helps an organization and its public adopt mutually to one another."
Experienced public relations agencies have formulation press releases into which they can plug the company news, as well as a targeted list of publications for their industry. Truly good public relations agencies generally have a good working relationship with key reporters, boosting their chances of getting coverage. Some public relations agencies deal only with large, established clients, while smaller boutique public relations agencies specialize in certain areas.
At present public relations as a career option exists in private companies or government institutions that actively market their product, service and facilities. Public relations training courses are widespread in educational institutions. According to the U.S. Bureau of Labor Statistics, there were 122,000 public relations specialists in the United States in 1998 and approximately 485,000 advertising, marketing, and public relations managers working in all industries.
Most public relations practitioners are recruited from the ranks of journalism. Public relations officers are highly trained professionals with expertise and knowledge in many areas, for example shareholder management during a crisis, the evolving role of the in-house public relations professional, account management skills for public relations, an introduction to financial public relations, an introduction to consumer public relations, an introduction to public relations software etc.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/business-articles/the-important-role-of-public-relations-228972.html
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Looking for a birth of someone,how do i find birth ...
By: bassattackmom | 23-07-2008
looking for a birth of someone,how do i find birth records free in warsaw,ind.
Looking for my son's father
By: Linda Atwater | 20-07-2008
I have a social sercurity number, I need a address and phone could you tell me a service that would give this information free?
Nate Berkus' initial introductio to Oprah.
By: Dan | 17-07-2008
What lead to the first meeting with and appearance on Oprah? Did Nate's pr people lobby for the introduction or did Oprah's people notice him and reach out first?
How can I correct and supercede an erroneous statement made about me by the government?
By: Mitsy Costello | 06-07-2008
An erroneous statement was made about me in a Department of Labor news release. My public relations firm published a rebuttal in a local internet newspaper, but it does not appear when my name is googled (even though my name appears in the rebuttal), and the DOL news release trumps the local news release. What can I do to trump their release and have the rebuttal appear when my name is googled?
How to write donation letter
By: sgj | 04-07-2008
How to write a letter to a university requesting free football game tickets for girl scouts and boy scouts and to have a scouts sports day at one of the home games?
Who is going to win the battle of Avertising ...
By: Chris Heuer | 31-07-2007
Who is going to win the battle of Avertising Agency vs. PR Firm vs Marketing Consulting vs Digital Agency? Why?
Q&A Powered by: 
Latest Business Articles
The "goal Setting" Trap
By: Weston Lyon | 08/09/2008
There have been thousands of books written about "setting goals". They're all similar in nature giving you the same steps to use. While these steps are the basics to "setting goals" most, if not all, of these books do not tell you about the pitfalls & traps associated with each step. In this article learn more about the pitfall and traps & how I can lay out a road map for you without the pitfalls and traps.
When Playing Big, Old Stuff Will Come Up
By: Fabienne Fredrickson | 08/09/2008
Previously I talked about Going BIG or Going HOME. That's all well & good, but what about all the emotions that arise when you take a great big leap of faith & step into your purpose AND your future, at the same time. Unexpected stuff comes up even stuff you thought you'd ALREADY dealt with. I'm going through this right now. Read on to learn how I'm getting over it & stepping into my future, despite the stuff that's coming up.
The Need for Employee Evaluations
By: Cash Miller | 07/09/2008
Sometimes in small business we overlook certain things we should be doing. Especially if they may turn out to be unpleasant. An employee evaluation or performance appraisal can often be considered one of those unpleasant tasks. But if you do not do them how can your employees improve?
Hottest Food Franchise Business Opportunities: Pizza
By: Candice Clem | 07/09/2008
Some estimates claim that Americans eat a whopping 100 acres of pizza a day. To give you an idea of what that means, imagine the entire landscape of Disneyland covered in tomato sauce, cheese, and pepperoni. But it doesn't stop at the fences, because Disneyland is only 85 acres; this...
Top 5 Fun Home Based Businesses
By: Candice Clem | 07/09/2008
There are many things that set franchisees apart from the rest of the working world. One key advantage is that franchisees are some of the only businesspeople that have total control over what industry they work in and what they do within that industry. Many people don't have the luxury...
10 Retail Franchise Businesses You May Never Have Considered
By: Candice Clem | 07/09/2008
The word retail can bring to mind a handful of things for the average American: Wal-Mart, Target, Macy's, JC Penny, a favorite book shop, and maybe the handful of little mom-and-pops in the neighborhood. Entrepreneurs, however, are no ordinary Americans, and they know that there are plenty of other business...
How to Make a Vending Home Based Business Work For You
By: Candice Clem | 07/09/2008
Of all the home based businesses out there, none seem simpler to successfully run than a vending machine distributorship. Really, how hard can it be to purchase a vending machine, find a home for said machine, fill it with a variety of products, and stop by every now and then...
Top Online Businesses Like Platinum One Destinations Have Certain Common Features
By: Andy West | 07/09/2008
There are literally millions of online businesses on the Internet today, including highly successful ones such as the travel giant Platinum One Destinations. There are also hundreds of new businesses popping up each day while hundreds of others fold. What makes or breaks an online business? How can you tell...
More from Sue Jan
Digital Video Cameras - More Fun Than Ever
By: Sue Jan | 08/10/2007 | Digital Photography
With your trusty digital video camera by your side you can capture all those special moments, such as your child's first steps, your birthday or wedding, or your vacation with family and friends etc.
With so many manufacturers and models available in the digital video market, you may find it confusing trying to choose the perfect one for you. Your choice will, however, depend on the features that you want and how much you are willing to spend.
Ferrets -- the Ideal Pet
By: Sue Jan | 08/10/2007 | Pets
If you love pets that are quiet and cute, then ferrets will be the right choice. Because by their very appearance, many people tend to mistake them for rodents but they are actually more like a cross between a cat and a dog.
During earlier times ferrets were used to hunt down, or dig out rabbits from their burrows. But nowadays they are mostly kept as pets. If you are thinking of buying a ferret, you should buy one from reputable shelters or breeders or from the Humane Society.
Home Security for your Peace of Mind
By: Sue Jan | 08/10/2007 | Home Security
People often worry about leaving their homes unsupervised while they are at work or on vacation. They may even be scared in their own homes for fear that some intruder may break in and harm them. People today are becoming more aware about making their homes more secure with the aid of home security systems. They appreciate the sense of security that a good home security system affords them.
Graphic Design Training -- Enhancing your Computer Graphic Design Skills
By: Sue Jan | 08/10/2007 | Internet
Graphic designers nowadays require not only creative abilities, but also some understanding of other graphic design-related areas such as computer graphic design.
During the 80's, the advent of desktop publishing and of design software such as Adobe Illustrator and Macromedia Fireworks, put the power and versatility of the computer at graphic designers' fingertips. Designers for the first time were easily able to manipulate images and create 3D images using the computer. Computers are now consi
Computer Networking Fundamentals
By: Sue Jan | 08/10/2007 | Internet
A computer network is a collection of two or more computers with communication between them through a medium. The communication medium can be through radio waves, wires, infrared, optical fibers etc.
Computer network is an integral part of our daily lives, with the most important reason being that of communication. The use of computer networking is to share resources like fax machines, printers, modems, files etc., and its other uses are database server, computer server, email, chat, internet e
Beware of Spyware -- Steps to Take to Protect your Computer
By: Sue Jan | 08/10/2007 | Business
Spyware refers to malicious software that takes partial control of a computer's operation through unauthorized access without the computers owners' knowledge or consent, and has become one of the biggest security threats to computer users today.
Spyware exploits infected computers for commercial gain, usually by including unsolicited pop-up advertisements; by monitoring the users' online activities; by routing http requests to advertising sites; or by stealing personal information such as finan
Business Software – Adding Efficiency to Business
By: Sue Jan | 08/10/2007 | Business
Business software generally means software programs that can be used by business and companies to carry out business activities, or to increase or measure their business productivity. Business software solution is tailor made software for specific business purposes such as railway and airline ticketing system, billing and inventory control system for department stores etc. Business software can do away with any type of business activity such as cash transactions, receipts, issues, returns, rejec
Combat Acne With Effective Acne Treatment and Acne Products
By: Sue Jan | 08/10/2007 | Health
"Oh no, is that a pimple on my face? Icky, it is so gross! Oh I cannot face anyone ever again -- I look hideous!"
Many teenagers around the world probably share this sentiment as they discover with horror their first pimple on their freshly scrubbed face. As teenagers enter into puberty, they are faced with new and exciting discoveries and challenges. Puberty though is also fraught with frustrations and changes, including physical changes in their bodies that often leave the teenagers with less
|
|
Business 
