The Power that a Facebook Fan Page Can Give
What makes Facebook different is only the fact that apart from that basic skeleton discussed above it possesses a hodgepodge of other addictive features collected from other sites. But the cleverness behind this is not its ability to collect but in fact, its expertise in selecting. Alone, each additional feature only slightly contributes to the success of Facebook. Each feature plays a slight part, and caters only to a slight addiction. But collectively, they have the ability to make Facebook a powerful and unstoppable machine.
Among the games, quizzes and other features users find themselves addicted to, one thing that stands out is the Facebook fan page. Originally seen as a sort of stamp to display on one’s profile that provides more information on the one’s interests, this act of “Becoming a fan” has much more connected to it than mere interest and liking. It shows support. And this is the crucial piece of the puzzle that now makes Facebook and Facebook fan pages a very powerful part of almost every person’s everyday life. No other website with no other feature has offered a more tangible, countable means of showing support for an external party. And this is what makes it so different.
First, we must identify this addiction so unknown that humans can fall prey to it without even knowing what hit them: It is nothing more than the addiction to connect. The addiction to be part of a world wherein one feels he belongs. And in Friendster, this world aspect was never there. In Friendster, the world consisted of the direct social network of the user and his friends. It was a friendship among a group of people. But in Facebook, it is not just a user and his friends.
By “becoming a fan”, a user is connected to an external party. This Fan page is not a friend, it is an institution, and such things are not present in other networking sites. But by becoming a fan and connecting with it, users allow their network to change from the 2 dimensional feel of Friendster to the 3 dimensional feel of Facebook. Not only are a user’s friends on Facebook, but also so are the drinks such as Coca Cola that he had been drinking since he was a child, or the political issues even that he sees on the news. The feel of Facebook has become very much like that of a world. And one that the user feels so addictively connected to.
When large companies or small businesses put up a Fan page on Facebook, not only do they engage in another form of advertising by boasting the number of supporters they have, but they also allow the customer to feel directly linked to them and develop a kind of connection. Not only is this a connection in name but a kind of addiction as well. Every major brand has a Facebook fan page, and recognizes the need to meet the customer half way and meet them at their plane. For the brand, by telling viewers after an advertisement to visit their Facebook fan page, it is like giving their beloved customers their cellphone number instead of a mere address.
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