 |
The Word Perfect and Emotionally Charged Singing Sales Letter is Born
Author: Prakash Sharma  | Posted: 28-03-2008 | Comments: 0 | Views: 5 | Rating: (50)  (?) 
An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.
The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the English language.
A sales letter, whether written for an online product or service promotion or for print and mail, has a specific job to do. It has to sell. It’s your salesman. And it doesn’t matter how good or how bad your product or service is, the sales letter is your marketing lifeline.
It truly amazes me when some companies, who are willing to spend thousands on product development then thousands on a state of the art website, go on to fill it with snippets of grammatically flawed information and with more typos you can shak a stuck at.
In my opinion, poor grammar and typing errors account for more lost sales from websites than just about any other factor. Why? Because they instantly lose you credibility. Potential customers need to feel reassured that the product you are selling is genuine. Also, that you are genuine and your business is not about ripping people off.
A poorly created sales message will tell your customers you don’t care. You don’t care about communicating with them. You don’t really care about the message on your website. So why then, would you expect them to care about enriching you by buying your products? They simply won’t.
A website sales message has to work much harder than its printed counterpart because it has less time in which to convince the prospect to buy. People tend to ‘quick scan’ website sales messages, whereas a printed letter can be read at leisure anywhere that’s convenient.
Every single website owner who is trying to sell a product or service to a customer could improve their conversion rate dramatically if they would only spend a little more time on their sales copy.
So correct grammar and spelling is the number one priority for your sales letter.
Next is the structure of the letter. Your sales message must always follow the principles of AIDA. It must attract Attention, stir Interest, instill a feeling of Desire and make a call to Action. Why? Because this formula has been tried and tested over and over and has been proven to be the perfect structure.
If you think of a sales letter as being like a song. Then think how your favorite songs make you feel. Happy, sad, upbeat or melancholy, songs are meant to stir the emotions because people like to feel moved. If a sales letter sounds like music to your customer’s ears, you’ve just chalked up another sale.
Your sales letter is your song with which you have to intriguingly introduce yourself, slowly seduce your customer and make them feel exactly the way they want. If it gets them reaching for their credit cards, it has conveyed the right tuneful words at the right time. The words of your sales letter must have the power to say it all.
We can all learn much from how music affects us. It can reflect our moods, our emotions and our wants and needs. It’s a very powerful medium that can literally make us feel happy or sad. But it is only words after all. Just words accompanied by music. The most important thing to remember is how the words of a song can affect us emotionally.
Then remember this. Every buying decision we make is based on our emotions. Understand this, and incorporate emotionally stirring words into your sales copy.
Another important aspect to consider, when writing a sales letter is, we generally buy things because we want them and not because we need them. Your sales copy has got to make your prospects want what you’re selling. Don’t try to make them feel as though they need what you’re selling. Only they will know what they need in their life.
Getting back to the song connection, if you take away the music the song (message) is still there. The music certainly helps the words flow and can help create the mood, but without the words, the meaning of the ‘piece’ is left to the imagination.
Next time you’re thinking of creating a sales letter for your website, remember to pay particular attention to the grammar and spelling. Construct your letter using the AIDA principle and think about how you might present your letter with emotion.
Nothing is more powerful than the written word.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/business-articles/the-word-perfect-and-emotionally-charged-singing-sales-letter-is-born-371487.html
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Phone number listing
By: Georgia Smith | 14-09-2008
who owns this international phone number?
Sales tax consultants, sales tax consulting, sales and use tax consulting, sales and use tax consultants
By: magenbedwell | 12-09-2008
Who are the best sales tax consultants for a company to use to recover sales tax refunds or sales and use tax refunds for tax overpayments?
I am in marketing,any business listings?
By: unique | 12-09-2008
I am in marketing, I am tired of dealing with inaccurate contact info of companies. Are there any service to obtain accurate and updated contact information in less than a minute ?
Good Morning, I would like to know how to use my ...
By: Alain Belanger | 11-09-2008
Good Morning, I would like to know how to use my present qualifications (TAA40104 Certificate IV in Training and Assessment) achieved in Australia. I am to move back to Canada where I intend to continue offering my services in training personnel in the corporate Environnment but I'm not sure where to start looking. I am 46 years of age and have previously worked for Canadian, American and Australian businesses in Management positions, training staff and other managerial responsibilities. I would like to continue training staff (have developed a GREAT passion for it) in various areas of busienss. I have expereince taining staff in call centres, Office Management, Job Search, motivation training, communication a Organisational skills. Can you help me find the perfect palce to offer my service (anywhere in Canada is fine) Kind Regards Alain belanger_alain@hotmail.com
Does H. Du Bois Photography Studio still exist in Chicago IL??
By: PLBruns | 11-09-2008
If not, what happens to old negatives when a photography studio goes out of business?
How to be become a cleaner of houses after a ...
By: NancyP | 09-09-2008
how to be become a cleaner of houses after a death
Q&A Powered by: 
Latest Business Articles
Starting Up Your New Business in Tough Economic Times
By: Susan L Reid | 13/10/2008
Credit lockdown and a gloomy economy are putting a squeeze on small businesses, but don't rule out starting yours up. Instead, get creative. Put together a cost-friendly start-up by thinking beyond traditional ways of purchasing office equipment and supplies, steering clear of money-draining investments, and researching diligently. Check out these 8 tips to start up your business outside the traditional way of doing things.
Ebay Auction Search Secrets: Get An Unfair Advantage Over Your Competition With These Secrets
By: Brad Traynham | 13/10/2008
It is not easy making a living on eBay. It requires you to sell almost all of the items you list on eBay. The easiest way to do this is get more quality traffic to your auctions. The more traffic to your auction, the more bids you will get...
Self-Dumping Hopper Attachment For Forklifts
By: Camille Howe | 13/10/2008
Self dumping hoppers are designed to fit both standard mast and extendable reach forklifts. Each unit features a pocket base that can accommodate forks up to 10" wide and 2 ½" thick. Easy Rack self-dumping hoppers are construction grade devices designed to withstand continual wear and tear in a fast-paced,...
Warehouse Industrial Jib Boom Fork Truck Attachment
By: Camille Howe | 13/10/2008
Forklift jib boom attachments are much less expensive than jib cranes and can perform almost all of the same tasks at a fraction of the cost and with less heavy equipment on premises. Forklift jibs allow you to reach over obstructions to place heavy loads on roofs, elevated platforms, and...
Getting Unstuck: Tips for Overcoming "decision Gridlock"
By: Adele Sommers | 13/10/2008
Have you ever felt so stymied by your choices that every time you stared down at your "chessboard of life," you weren't sure where you could possibly make a move? Whether that feeling of being "stuck" relates to your business, personal matters, or both, it can serve to encumber your progress. This article discusses two patterns of "decision gridlock," and what to do about them.
Leadership Lessons From the Kings of Chocolate
By: Denise Ryan | 13/10/2008
Leaderships tips from two great businessmen, Milton Hershey and Forrest Mars.
Why Some Franchise Businesses Fail
By: Matthew Franchise Anderson | 13/10/2008
The concept of franchising is in itself a sound business idea. Many have become rich because of it. However, not all franchise businesses become a success story. There are several factors that may contribute to the problem.
Some franchise units, although parented by large corporations, failed to make the mark due...
Mistakes New Entrepreneurs Should Avoid When Starting A Home Based Business
By: Kanaga Siva | 13/10/2008
Success and Failure are part and parcel of life. Success in a Home Based Business can never be guaranteed by anyone. Many factors come into play if success has to be achieved. When starting a home based business it is wise to act smart and learn from the mistakes other...
More from Prakash Sharma
The 5 W's of World Class Customer Service Training (part I)
By: Prakash Sharma | 28/03/2008 | Business
The preamble to the United States Constitution begins, ¡¥we, the people.¡¦ I feel strongly that we, the people, are what make the difference in life, both personally and professionally
Ten Tips for Ebay Buyers and Sellers
By: Prakash Sharma | 28/03/2008 | Business
1. Keep secure
Make sure your passwords are really complicated. A mix of upper and lower case letters plus interspersed numbers is best. Use what are termed as "dictionary obscure" names too, not obvious ones such as a Christian name.
2. Save time
Whenever you find you are typing the same thing over and over e.g. usernames, use a lovely piece of software called Short Keys Lite. It's free, and you can download it from www.shortkeys.com
Point of Sale Systems: How to Choose One That’s Right for Your Business
By: Prakash Sharma | 28/03/2008 | Business
A point of sale (POS) system can have a dramatic impact on the way you run your business -- and on your bottom line. Choosing the right one requires careful planning.
Journaling Memories
By: Prakash Sharma | 28/03/2008 | Writing
God gave us memories that we may have roses in December. Although these are not my own words, but a quote from a source long forgotten, I have returned to them frequently for their truth and beauty. Roses being one of my favorite flowers, It is an easy bridge from the image of the red blossoms that pose for a few weeks each summer in my back yard to my Auntie Viola,
Memoir Writing Help, Memoir Writing Ideas
By: Prakash Sharma | 27/03/2008 | Writing
You might not need any memoir writing help, per se, as you know your past and you know quite well how to write, thank you. You might instead just need someone to inspire you, motivate you, give you a nudge--with some memoir writing ideas.
Don't Miss These 10 Must Know Facts About Promoting Your Website With Article Writing
By: Prakash Sharma | 27/03/2008 | Writing
Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Fresh, unique ideas are always attractive, and ezine authors don't mind publishing others work, (along with a complete research box, (THIS IS YOUR AD) as well
Cooking With Annie Dote
By: Prakash Sharma | 27/03/2008 | Writing
The submission deadline to an anthology is looming and I want to write an essay for it. I take a seat at my kitchen table, and begin flipping through my journals for inspiration.
"What are you looking for," my husband asks. An innocent enough question.
"An anecdote," I reply.
|
|
Business 
