Jay Jenson is a freelance writer, with 5 years of experience in the printing and graphic design industry. Currently, he resides in Los Angeles, California, working in the field of marketing and public relations.
Brochure printing is a necessary function of your marketing operations, but it doesn’t have to be a burden for our environment. Business brochure printing can be environmentally friendly if you follow these “green” brochure printing tips.
1. Save paper by printing smaller and more effective brochures. Avoid using large sheets of paper and create small eye-catching brochure printing designs. Use your brochure to present your main selling points and your company website address, so that you can use your online website to provide all the necessary information. You will be surprised how effective a mini brochure or postcard can be if you provide a link to your website.
2. Recycled paper is one of the best ways to share your respect for the environment. Technology has increased so that recycled paper comes in many weights and colors for your brochure printing. If you want to add an extra “green” feel to your brochure, try unbleached recycled paper that appears slight brown. This will also add a design element that cannot be readily achieved with non-recycled papers.
3. Re-useable brochures are a great way to reduce paper waste. In order to re-use your brochures, try to limit the use of dates or special events attributed to a time period. For example, don’t include the name of the tradeshow you are attending or a special seasonal promo. Design brochures that can be used for many years to come so you won’t be throwing out old brochures that are no longer good for use.
4. Create unique brochures that also serve a secondary purpose. For example, a brochure might also serve as an envelope for future correspondence. A custom fold and binding solution can create a pocket in your brochure for such a purpose. Another example would be a brochure that could be used as an appointment card. Create a perforated area that can be filled out with a pen and ripped along the perforation to work as an appointment card.
The three-pronged concept of “Recycle, Reduce and Reuse” should always be considered when you are designing brochures. Recycle old brochures and use recycled paper for new brochure printing. Reduce the amount of paper used by designing smaller brochures on lighter papers. Reuse brochures for many events by designing brochures that are not limited to a time frame. Innovation is the key for additional environmentally safe practices. Come up with creative solutions to apply the above principles.
More related printing tips and procedure on brochure printing can be found at business brochure printing.
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