Top 5 Sneaky Personal Trainer Marketing Ideas
When you're starting any new personal trainer marketing campaign it's important to ask yourself three questions. Who are you targeting, how will you reach them and what will you offer them. Then you can develop a great client grabbing strategy from there.
Time and time again I see fantastic trainers who are great when they're 'on the floor', but they simply can't market themselves properly and end up falling out of the industry. These next 5 tactics should set you off on the right footing...
Client Grabber 1 - They've Got Money! Who: Business Executives How: Business Cards What: Consultation
With a high disposable income, business executives are the perfect target audience and you can easily find them at networking events. Set aside at least a day per month to attend a networking event and you are you will drive new business. They're also the perfect candidate for referral systems.
Client Grabber 2 - They're Pre Sold On Losing Weight!
Who: Membership Clubs
How: Leaflets
What: Voucher Codes
Visit your local weight loss groups and talk to the group leaders, chances are they don't have a personal trainer on board and you could easily provide a talk. In return you will be able to hand out your leaflets and on this you should give an exclusive voucher code to start training with you. Offer something of real value.
Client Grabber 3 - What's Your Next Big Event?
Who: Event Participants
How: Lead Generation Boxes
What: Free Seminar / Workshop
Have you ever thought of attending your local wedding show or similar. What events are coming up around you that you could get a small stand. Create a 'lead generation' box where the potential clients put their details on a card and place it in the box. They'll do this only if you offer them something of value. So maybe you could run a free seminar or special 'Wedding Day Body' workshop worth £50 for free (always put a value on it!).
Client Grabber 4 - Sprat to Catch a Mackerel
Who: Leads
How: Web Site
What: Ebook
You can easily write some top tips about the area of PT that you're most passionate about. Then get some PDF creation software and you have yourself an ebook. Now use it to as way to capture email addresses, so the lead will only get the ebook if they submit their details. Now you can market to this potential lead over and over again. Try and grab an email and telephone number if you can.
Client Grabber 5 - Get Media Coverage
Who: Journalists
How: Press Release
What: Report / Article
Local newspapers, radio and even TV are crying out for feel good news stories, so if you have a client who has recently overcome a major hurdle, is helping a charity, or you've helped to shift a couple of stone, contact your local media and tell them about it. It won't cost you a penny, you'll get hundreds of pounds worth of coverage, and be the 'expert' in your local area.
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