Using a Text Message Poll for Marketing

Marketers everywhere are in constant search of new ways to reach clients. Luckily a new process is available for gathering data and developing communication lists. Internet marketers can now use a text message poll to gather opt-in email lists and phone numbers. A text message poll can be used in a variety of ways to solicit new contacts and contact information. The following methods are now used by many professional marketing firms to gather this information.

Contests Will Draw Plenty of Responses

Many marketing companies use contests to gain contact information from potential clients. By advertising a large give away or contest these companies are able to gather hundreds and even thousands of new email addresses or phone numbers through the text message poll. The process is very simple. Companies either use television or radio ads to let people know about the contest. The entrants are then instructed to use mobile phones for the text message poll in order to enter to win. Each entrant must submit their name and contact information in order to be entered in the drawing. As an afterthought, the ad will explain that anyone who enters may be contacted with future deals, contests, or offers.

Special Discounts Can Build Your Contact List

Another option for gathering contacts is to offer a special discount. Many companies are using a text message poll in this way. The potential client or customer is given a special number to use for the text message poll. Shortly after texting the number, the client will receive a return text with a special code. This special code will allow the customer to shop online or in the store and take a percent off of their purchase. In today’s economy, many people are willing to give up their contact information to a text message poll, in exchange for a special discount.

Offering a Free Service to Gather Contact Information

Some marketing firms are using a free service to gather new customers. These companies offer a free text or email daily in exchange for an opt-in by the client. The client t uses the text message poll service to sign up for the free deal. Once they are enrolled they will receive the free service by email or texting which is very affordable. For example, one company may offer a free joke of the day delivered to cell phones while others offer a free horoscope delivered by email. Many people enjoy these services and will sign up with very little pressure. By offering these services a company can build up a contact list of millions of people in one year. Of course the service will have to be advertised and marketed as well.

All of these methods of using text message polling have proven very effective for businesses both large and small. This service is much more effective than paying a data company for individuals’ names and phone numbers. Rather than paying up to two dollars per name or email, you can easily conduct your own data gathering text message poll.