Using Color To Your Advantage In Flyer Printing

Using color options to your advantage can result in lower costs and better results in all of your flyer printing. The best supplier of flyer printing, My1Stop.com and others, offer at least three different color options for you to consider.

Your options are 4/0, 4/1 and 4/4. The "4" in 4/0 describes the flyer printing process. Printers automatically convert your design into four colors (cyan, magenta, yellow and black – or CMYK) – so they print the full range of colors and photos in your designs most effectively. So, 4/0 is full color on one side, blank on the other, 4/1 is full color on the front and one color (typically black) on the other and 4/4 is full color printing on both sides.

4/0 Flyer Printing

The most economical and truest to form flyer printing is 4/0. Originally, flyers are intended to be small posters; used to advertise events like sales or meetings and to inform about causes or needs. They were printed on just one side because the backside would be hidden when to flyer was posted to a pole, a wall or a bulletin board. Printing on both sides was considered a brochure – not a flyer. Times change.

Today, 4/0 remains the best and most economical use for flyer printing. Printing on just one side of the paper enables you to select the lightest papers, requires the least printing labor and typically has lower design costs. One sided flyer printing does require you to develop a very focused message and design. The best flyer printing suppliers have design services that you can consult with before printing your flyers. Note too, if mailing your flyers, one sided printing will require the additional costs and time required to purchase and use mailing labels or envelopes.

One sided flyer printing is perfect for advertising any kind of event or message for any type of business or organization.

4/1 Flyer Printing

This mid-range cost option doubles the available flyer printing space if you can work with a single printing color on one side of your flyers. This color is typically black or a screened down version of black creating a shade of gray. 4/1 flyer printing is perfect for adding terms and conditions, legalese, maps or pre-printed mailing information to one side of your flyer. Note that printing both sides can result in "show through" where printing on one side is visible on the other. You can compensate for this effect by selecting thicker materials which will increase your flyer printing costs.

4/4 Flyer Printing

This option provides the highest impact and comes with the highest price tag. Adding full color printing to the second side of your flyers can create "show through" issues. Plan to print two sided flyers on either a100# text or and 80#/100# cover stock for best results.

My1Stop.com is the online superstore for flyer printing. We meet our customers' needs for custom printed flyers, everyday. Please visit us online or call, today. We're America's commercial printing superstore and we look forward to seeing you in one of our aisles, today!