Using Feedback To Get More Real Estate Clients
With the amount of competition in the real estate business, as an agent you need every advantage you can get. One of the most economical services a listing agent can provide his or her sellers is an automated feedback system that lets them see how the sale of their home is progressing. Under normal circumstances, collecting feedback from people and agents who view a property is a frustrating and time consuming job. A good feedback system not only eliminates 95% of the frustration and work involved in collecting feedback, but it gives sellers - your clients - a tangible record of how hard you are working to sell their home.
Successful Agents Provide Better Service
The simple fact is, many home sellers think real estate agents are overpaid for the services they provide, so they will often look for agents prepared to offer cut rate commissions, or provide scaled down services for decreased fees.
It is easy to fall into this cost-cutting trap, but successful real estate agents know that fighting the cost-cutters is a losing proposition. They know that it is much more worthwhile dealing with sellers who appreciate the specialized skills a good agent can bring to the table.
In other words, rather than cutting prices and offering less service it makes more sense (and dollars) to provide as many service enhancements as you can reasonably afford. This is what will attract value-conscious clients - a level of service that is superior to your competition.
In the real estate business, value-conscious sellers are prepared to pay for quality service. And what they want most are the little things that indicate their agent is taking a personal interest in the sale of their home. Using a good feedback system is one of the most visible and most economical ways to enhance your service level. And the best part is that it actually reduces the amount of work you have to do.
How Feedback Can Help You Sell Clients
This is where having a good Feedback system can really impress your clients. There's nothing like telling a prospective client they can have 24/7 access to up-to-the-minute information on how their sale is going - how many people are looking at the property and what they think of it.
And ironically, giving your clients more information actually makes your job easier. Having a good Feedback system virtually eliminates the need to do regular activity reports. Your sellers already have the information they need, right there at their fingertips any time of the night or day.
Giving your clients online access to Feedback is also a great way to keep them involved in the process and let them know how diligently you are doing your job. Not to mention, it also makes it much easier to make your point when you need to suggest slight changes or price adjustments.
Questions and Answers
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