Using Google+ Circles to Create Relationships
Google+ is fast becoming a popular social networking tool. People are basically comparing it to Facebook, which has over 750 million users today. But what exactly does Google+ offer that Facebook doesn't? Would people actually get more value in one over the other? Take a look at Google+ Circles, a feature that the new platform is highlighting as one of its best, and which addresses social relationships and how people interact with each of their "circles."
Lessons from offline networks
Basically, the concept of Google+ Circles is based on making your online connections similar to your connections in the real world. It offers you the ability to create "circles" for each group of people you interact with, such as a circle for your friends, a circle for your family, a circle for your colleagues, and so on. The idea is that you typically share different information with each of these groups, meaning what you share with your friends, for example, may not exactly be what you want to share with your family. With Google+ Circles, creating a group is easy and convenient.
Though Facebook actually offers you this feature, as you have the ability to create "Friends Lists," it's a lot more difficult to manage, and most users don't even know about it, which is why most Facebook users don't really use this feature.
So how can Google+ Circles help you create and build relationships?
Since managing each group is a lot easier, it also makes it a lot less difficult to enjoy much deeper and meaningful conversations with each of your groups. Unlike with Facebook, where you have to censor your posts sometimes since all of your friends will get to see them, with Google+ Circles, you can actually be more confident about your posts, knowing that only the chosen group will be able to see it.
Brands can also take advantage of this feature by grouping their followers to interact more meaningfully with each of them. This would mean a better interaction with each group as you get to address each of their concerns more appropriately.
Of course, right now, Google+ is currently offering its membership to a selected few and are not yet allowing brands to participate. But there is news that they will soon be offering this feature, which is similar to creating a company page in Facebook.
Some people have expressed their concerns about Google+ Circles. For example, there is the fact that your relationships with each person in the real world can be incredibly fluid – though this person may start out as your colleague, she can become a very close friend in time. Or what if you quit your old job and get a new one… this means your "work" group doesn't apply anymore, so do you create a new "work" group and rename the old one as "former colleagues," perhaps? It seems like you will be doing a lot of organization to make sure that everything works perfectly in your Circles. So it may be something that Google+ still has to address.
But right now, most people who have tried Google+ are raving about the Circles feature. It is truly an excellent way to help you build more meaningful relationships with each of your groups.
Questions and Answers
Social media is a great way to gain and connect with your target market. This is also a way to communicate with them and build strong relationships that will help your brand reach your goals. It's essential to plan before starting an online campaign. Ask yourself - How can we start our online presence in bridging the gap between our customers and our personal brand (often what drives the brand for small business owners)?
Truly, the best way to reduce the risks of social media usage for your personal brand is to make sure that you monitor your social media content regularly, adopt a social media policy, and educate those who work for you on what is appropriate when using these sites. The clearer that everything is laid out, the better for your brand. Also, make sure that you know what to do if any problems arise that involves social media usage.
Personal branding is a must for any professional out there. It's the way to make sure potential clients, employers and business partners find out about you and what you have to offer. And though how you present yourself in the real world is essential, your online presence has become equally important.
Guest blogging is a beneficial marketing strategy. Even though you are doing it for free, you are building something more important that will come of value to your business in the long run. Like anything else in the business industry, it takes time and proper planning to execute such strategies. If you target the right blogs, you have a higher chance of spreading the word about your brand. Invest your time in writing high quality content to help build credibility.
In today's highly saturated world where "experts" seem to crop out every single day and multiply overnight, it has become extremely important for you to step up to the plate and create a stronger personal brand. And one of the best ways to put yourself out there and make yourself known as THE expert in your field is to build a community around your personal brand.
Google+ is the newest and latest offering by Google in social networking. And though previously, Google's attempts at social networking have pretty much been flops, it seems that finally, Google has created a site that most of its earliest users are raving about. Just three weeks after its launch, Google+ already has 20 million users under its belt. And they haven't officially opened the doors to everyone yet, since you can't make an account there without an invitation.
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The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.
Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
It is essential to a personal brand's success to be active in the social media world. Social media has transformed the way people communicate with each other. People are now spending more and more of their time in different social networking sites, interacting and engaging with other users and brands.
The toughest part of any relationship is the people. Isn't that the truth! Help yourself by connecting the dots on how you express your personal brand and how that translates to you business brand. Share that with new team members and help them connect the dots from their personal brand to your business brand. The ideal situation is when a person can express your business brand in their own style and voice – nothing is more genuine and powerful!
Through your content, you build your reputation and gain readers' trust in your brand. Give your readers something valuable and they will value your brand in return.
As a blogger, it's essential that we disclose our affiliations and endorsements. It's vital to build trust and so that you know our reviews and recommendations and not just "purchased favors". From time to time I may work with a brand or product and either be compensated or gifted. I may also have an affiliate tie with a company or product. I do not SELL my recommendations. If I like a product, I might review it. If I like it a lot, I will affiliate with it if they have an affiliate program.
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