Using Social Media for Business - TiYo

Using Social Media for Business - TiYo
Social media marketing is a recent addition to companies' integrated marketing communications plans. Integrated marketing communications is an ideal way for organisations to follow, connect and interact with their targeted markets.
Incorporated marketing communications coordinates the elements of the promotional mix; advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. Increasingly also viral marketing campaigns are grouped to integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organisation is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way societies communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and work in partnership on projects online.
Social media marketing programs usually focus on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and more meaningful because it is coming from a trusted source, as opposed to the brand or company itself. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organisations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns. With development of services like 'TiYo', the barrier to entry in social media is greatly reduced.
Social media marketing which is known as SMO Social Media Optimization benefits organisations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organisation can centralise its information and direct customers on its recent developments via other social media channels, such as article and press release publications.
Tiyo (This is You Online) is a service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo's concept has been described as ''A Social Media Management system in a box''. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!
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