John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”. To contact Mr. Jackson, please visit http://www.firstbestordifferent.com or call him at 714-777-2033
You may have read about the merits of “viral advertising”, which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips.
The message gets read or viewed and then is passed along to a friend or colleague in a viral fashion. Much like the chain letter of the old days, viral advertising is efficient and pinpoints its target. Advertisers figured out that an odd or entertaining video might be just the vehicle to bury an advertisement.
Below is a viral ad from a “high-end” blender company called BlendTec, a consumer product company that I had never heard of before this viral advertisement. They have produced a series of quirky ads that have floated around the internet with many now archived on YouTube.
This kitschy ad series has a catch phrase of “Will it Blend” with a host that reminds me of my son’s high school physics teacher replete with lab coat, safety glasses, and silly grin. Each episode includes another goofy test of the BlendTec blender with some offbeat item in the blender. I will stop there and let you make your own judgment.
Got to http://www.youtube.com/watch?v=C_A3EAuXA38
The point is that this is a powerful technique that many businesses could use to build their brand awareness.
- Related Articles
- Related Q&A
DataCert Annual Executive Advisory Board Meeting Recognised by Customers as Huge Success
By: Market Wire | 14/12/2009Customers Learned About DataCert's Strategic Direction and Shared Best Practices With Industry Peers
Useful Tips To Value A Liquor Store For Sale
By: Richard K Parker | 14/12/2009A liquor store can be one of the most attractive prospects for those who are seeking to enter the world of entrepreneurialism. Traditionally they are seen as purveyors of "essentials," with good turnover and reasonable margins. However, considering a liquor store valuation can be quite difficult. The industry is somewhat reliant on antiquated barometers and the owner may try to offer you the business based on traditions rather than real elements.
TURNING CHAOS INTO ORDER
By: Ilya Bodner | 14/12/2009When it comes to running a small business effectively, nothing is ever as it seems.
Is Your Office Space Productive Enough?
By: Adam Singleton | 14/12/2009How you organise your office space can affect how successfully you can work.
Jeffrey Combs Review - Learning to Become Successful in MLM
By: Tammy Morton | 14/12/2009In my opinion, every person who wants to be successful should learn from people who are successful. I am a network marketer. In this kind of business, I experienced a lot of discouragement and also a lot of failures. However, I didn't allow myself to quit and this definitely did...
Foreclosure homes in Houston: Ultimate means to find fair deals
By: Alex | 14/12/2009County courts and local authorities have started to put their inputs in preparing listings of Houston foreclosure homes. This is meant to avoid the occurrence of any kind of fraud. Thus investors now feel safe.
Hindustan Generator Service
By: Daleep | 14/12/2009Hindustan Generator Service is a leading name, offering exalted Generator Rental Services with total reliability. Due to our excellence in Diesel Generator Rental, we have been able to render world class Generator Rental Services. We specialize in providing 5kva to 125kva Power Diesel Generator Rental services. Moreover, we extend Generator Rental Services at relatively competitive prices.
Veterinary Clinic Websites
By: arslan | 14/12/2009Let's face it: most any business today wouldn't have the slimmest chance of penetrating the market without some form of advertising behind it, and veterinary clinic websites just may be the best platform for such marketing efforts. There are some things that you will need to consider with regard to veterinary clinic websites however, particularly how to get them to work for you in the most efficient ways possible.
Silence and Negotiation
By: John Bradley Jackson | 18/09/2007 | BusinessOne of the most powerful tools in a negotiator's toolbox is silence: absolute, blank-faced, quiet. It can be used when confronted with a tough situation, when given news that is too good to be true, or when you just don’t want to say anything stupid.
Hire the Right Sales Manager
By: John Bradley Jackson | 09/08/2007 | BusinessAlthough every organization is different, hiring a sales manager is not as simple as it looks. In fact, the wrong sales manager can quickly damage morale, if not scare away the sales reps and potentially injure the firm.
Brainstorm Options Before you Negotiate
By: John Bradley Jackson | 08/08/2007 | BusinessA common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to prepare for a negotiation is to think about all the possible options that may exist for you and the other side.
Marketing Mistakes for Entrepreneurs to Avoid
By: John Bradley Jackson | 08/08/2007 | BusinessOne way to achieve entrepreneurial success is to not make the following marketing mistakes. It is mostly about common sense and taking the time to think things through.
Negotiate Like an Egyptian
By: John Bradley Jackson | 07/08/2007 | BusinessWhen in Egypt, you had better negotiate like an Egyptian. Be sure to leave your cowboy hat at home since the rules are very different in the Middle East.
Viral Advertising: "will it Blend?"
By: John Bradley Jackson | 07/08/2007 | BusinessYou may have read about the merits of "viral advertising", which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips.
New Millennium Marketing Mega Trends
By: John Bradley Jackson | 02/08/2007 | BusinessThe following changes will rock your marketing world:
Advertising is Dead
By: John Bradley Jackson | 01/08/2007 | BusinessIf you have read my book "First, Best, or Different" or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced.