Web SMS, or sending SMS (Short Message Service) via the web, is nothing new. In fact, the technology has been around for more than 20 years. What is new is the increasing popularity of this convenient, affordable and readily accessible way to communicate through text messages. It has only been in recent years that text messaging was actually affordable for most people. As younger users have fully embraced text messaging as their preferred method of communication and the technology has become more widely available, a boom in demand has been created. Web SMS providers are now responding by raising the visibility of their services and creating new ways for users to take advantage of the technology.
Using web SMS carries many advantages over texting via cell phone. One of the key benefits is its convenience as you can use your keyboard rather than negotiating a tiny cell phone key pad. Web SMS is available 24-7, it is simple to use and typically runs on highly secure servers. Many web SMS providers offer the service for free and include international texting at little or not cost.
While we typically think of texting as a tool that is used by individuals for personal use, web SMS can be a powerful vehicle for businesses who want to reach out to customers instantaneously. Opt-in news alerts and product updates are much easier to implement due to the ability of web SMS to efficiently handle group messaging. It is possible to design group messaging using cell phones but this type of messaging is cumbersome and difficult to track. Web SMS allows group messaging to be monitored for effectiveness and many providers offer value added services such as delivery receipts and return replies. Many carriers also provide detailed reporting capability.
The international reach of web SMS is particularly appealing for many users. While it is not always free, it can be much more economical and efficient than telephone communication. There is no need to worry about time zones or unreliable phone lines with web SMS and you can access your messages at your convenience anywhere you have access to the Internet.
There are limitations to web SMS just like there are to traditional SMS. Messages have a character limit which usually runs between 120 to 150 characters. It is this limit that has lead to the development of popular texting shorthand phrases such as BRB (be right back), LOL (Laugh Out Loud), and ROFL (Roll on the Floor Laughing). If you are new to web SMS you'll be learning these terms in no time.
The market for web SMS will continue to expand as more people learn about its advantages. As the next generation moves into the work force business use will continue to explode and it is likely that before too long texting will be the preferred communication method for all age groups. Having access to a good web SMS provider will give you a full complement of services to handle your communications and keep you in touch with the people who impact your life.
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