Maneet Puri is the managing director of LeXolution IT Services, a premier off shore outsourcing company that specializes in providing efficient KPO services. Some of the services provided by the company are Data mining, internet market research and virtual private assistance.
Web mining, an extension of data mining implies employing the techniques of data mining to documents on the Internet. Web mining is used to study various aspects of a website and recognize the relationships and patterns in user behavior in order to get an insight into crucial information. For example, if you have to improve the accessibility quotient of your website, you need to know crucial points that need to be improved. Web mining services presents you the required results. It takes into consideration the IP addresses of website visitors, browser logs, cookies and so on.
Web mining tools analyze these logs and process them accordingly to produce meaningful and understandable information. For example, various bits of information can be analyzed to track the browsing route of website visitors. This may assist you in devising ways to make your website more effective.
The whole process of web mining involves extracting information from the internet through traditional practices of data mining and applying it to specific features of the website.
Types of Web Mining
Web mining helps to discover information, find related data and documents, identify patterns and trends and make sure that the web resources remain efficient. There are three main types of web mining:
• Web Content Mining
• Web Usage Mining
• Web Structure Mining
Web Content Mining
This process seeks to discover all the links of hyperlinks within a document in order to generate a structural report on the web page. Information about various facets, for example if users are able to find information, if the website structure is too deep or too shallow, are the web page elements placed correctly, what are the most visited and least visited areas of a website and do they have anything to do with the page design, all these are evaluated and analyzed for further research.
Web Usage Mining
In this process, data mining techniques are applied to discover patterns and trends in the browsing behavior of website visitors. Navigation patters are extracted and so that browsing patters can be deciphered and website structure and designed accordingly. For instance, if there is any particular feature of the website that visitors tend to use very often, you should seek to make it more pronounced and enhanced in order to increase the usability and appeal more to the users. This process makes use of logs and accesses of the web.
By understanding visitor movement and behavior as they surf the internet, you can seek to cater to their needs and preferences better and thus make your website popular among the internet masses.
Web Structure Mining
Web structure mining involves the use of graph theory to analyze the node and connection structure of a website. And as per the nature and type of web structure data, web mining is further divided into two types.
One, extracting patterns from hyperlinks on the internet. A hyperlink is a structural web address that connects the web page to another location. Second kind of web mining is mining the document structure. A tree-like structure is used to analyze and describe the HTML or XHTML tags within the web page.
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