What is Social Marketing - Tiyo
Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organisational aims. This can be very important, but should not be confused with social marketing where the focus is on achieving specific behavioral goals with specific audiences in relation to different topics relevant to social good (e.g.: health, sustainability, recycling, etc.). For example, a 3-month marketing campaign to encourage people to get a specific vaccine is more tactical in nature and should not be considered social marketing. Whereas a campaign that promotes and reminds people to get regular check-ups and all of their vaccinations when they're supposed to encourages a long-term behavior change that benefits society. It can therefore be considered social marketing.
A commercial marketer selling a product may only seek to influence a buyer to make a product purchase.
Social marketers, dealing with goals such as reducing cigarette smoking or encouraging healthier lifestyles, have more difficult goals: to make potentially difficult and long-term behavioral change in target populations.
It is sometimes felt that social marketing is restricted to a particular spectrum of client-the non-profit organization, the health services group, the government agency.
These often are the clients of social marketing agencies, but the goal of inducing social change is not restricted to governmental or non-profit charitable organizations; it may be argued that corporate public relations efforts such as funding for the arts are an example of social marketing.
Social marketing applies a "customer oriented" approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs.
Tiyo (This is You Online) is a service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo's concept has been described as "A Social Media Management system in a box". The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!
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Questions and Answers
Publicise yourself. Publicise your IM screen names, URLs, and Net addresses everywhere and often, and reply to everyone. Treat the Web like your house: When people knock, be there to answer.
Below is a useful list of tips to help you get famous on the Internet, on the flip side I have also outlined some negatives to help keep your wits about you.... Good Luck
Firstly, Check out Internet celebrities and other famous phenomena. Learn what has worked for them and what sort of gimmicks, tricks, and brand portrayals they have used to optimum effect in order to increase and maintain their fame. YouTube has a lot of "Internet celebs", often consisting of people hoping Hollywood will take note. And there are famous bloggers, Tweeters, and Facebook contributors. Take a look at people who are famous in the areas that interest you most. Some examples:
There's a lot of hype surrounding social media in recent years. If you still haven't jumped on the bandwagon and aren't sure why so many people are making such a big deal about it, we have listed a selection showing some of the benefits that social media can do for your business. Courtesy of TiYo!
Moving into the fast-moving world of social media can be daunting for a business owner who has limited time to spare. To help overcome this, outlined below are some useful ideas to use in your Social Media structure to help give you the upper hand - Courtesy of TiYo
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Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.
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