What to Do When Sales Are Down

If sales are down the first thing you need to consider is why. Take a step back and consider the feedback of your staff and customers. Is business slow because of the economy or could it be that new competition has emerged? 

You will notice that if sales are down, team morale may be down too. You have to turn things around. The first thing you should do is review your website, online presence, social media, and search engine rankings. 

Immediately seek professional consultation if you: 

1. Do not have a website
2. Have a website that you are not proud of
3. Have a website that is not search engine optimized
4. Do not have a Social Media Presence (Facebook, Twitter, YouTube, Flickr, Blogger, Ezine etc…)
5. Are not releasing regular marketing collateral
6. Are not coming up on the search engines

If any of these apply to you, any one of these could be the reason your sales are going down. Now more than ever consumers turn to the internet to research and make purchases. 

Your web presence is as important as your "bricks and mortar" location. 

The extent to which you have optimized your website and maintained a consistent social media marketing campaign is as important as your businesses address. The goal is to get found online. 

This is not to say that conventional advertising doesn't work. Your website and social media actually support conventional advertising efforts because when a prospect hears your ad, there is a high probability that they will go online to obtain your contact information. 

If your competitors are advertising and investing in the SEO, you can quickly feel the impact directly in sales. This is not to say that simply throwing up a Facebook page or blog will make you more competitive. The best thing to do is to work with a professional (or more than one professional) to come up with an Online Marketing Strategy that includes: 

• Looking at ways to improve your website to increase conversions
• Generic Optimization (natural Google rankings)
• Google pay-per-click
• Social Media Marketing

While Social Media Marketing involves search engine optimization, content and branding play a far more important role. 

You will be much happier with the result if you use a communications firm to facilitate your Social Media Marketing campaign, marketing strategy, execution of branding and message in conjunction with an SEO company. Also a communications firm will be able to help you with other online marketing collateral, consistent with your campaign that can include training content, sales videos, corporate screen cast, video blogs and more.  For more information about what you can do if sales are down please visit www.assureassess.com.