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Why you Don't Want to Promote your Network Marketing Business Too Much!
Author: Scott Rogers  | Posted: 26-07-2007 | Views: 2 | Rating: (50)  (?) 
 What?!
Why would anyone suggest that you not promote your Network Marketing or MLM business too much?
Well, let me ask you something here:
Are you trying to make more money for yourself and your team OR would you rather see more money and attention brought to the company you are promoting?
That may seem like a dumb question, but the WAY you are marketing and promoting your business says more about that subject than your response to it.
In other words, if you spend the majority of your time talking about or promoting the actual company you represent instead of YOURSELF, what is the message you are actually portraying to your prospects?
It is this:
'This company is so great - the products sell themselves, the compensation plan is killer, the founders have the biggest heart, and on and on, but getting you in my company is what I'm trying to do here'
So, where exactly do you come in? What makes you needed if the company is so great and that's all you are talking about; why would people be attracted to you personally?
In essence, you are simply a glorified sales rep and not a true independent marketer, doing it this way.
(Now, please don't get upset and close your mind here. Just hear me out and make your own decision at the end of this article.)
This brings up questions like: If the products sell themselves, why does your company need you? If the comp plan is the best, then why are there people in other networking companies making more than people in your company? If this is such a great opportunity, then why do you need to track people down to tell them all about how great it really is? Why do so many networkers talk more about their company and products than they do their own children?
The deal is, your company does need you because you bring in the key component that they may not be able to achieve on their own - which is relationships and creative marketers.
Getting back to the main point here:
* Instead of spending so much time promoting and building up a company you represent, wouldn't it be a better business decision to promote and build up YOURSELF more?
What if you switched gears and instead of attracting and linking people to your network marketing company; you attracted and linked people to YOU, and then had the power to control where you direct and lead those people?
Something that happens quite a bit in this business is companies that up and close all of a sudden or get raided by the FDA or the Government, or have a financial crisis, or change the comp plan, etc.
Just the same is the fact that your prospects now have many great mlm companies and products to choose from and can be much more selective about who they deal with in their decision of those companies.
What this means to you is that if you are not attracting people to you FIRST, people have no real reason to join in business with you specifically.
What do you have to offer that any other rep doesn't have?
So, let me give an example here. Say you have a prospect who you are trying to get as a rep in your business:
You paint this awesome picture of your company (all the benefits and features) to your prospect and try to get them involved.
Well, they decide for whatever reason, that they do not want to become a rep with your company and they move on.
You have just lost your chance with that prospect because all you had to offer them was your opportunity and nothing more. They will not come back to you unless they decide they want to join that particular company, and even then they might find a crossline rep they like more than you and join with them. They have no other use for you, and you have no more attractiveness to them.
Now, what about this:
Contrast this by attracting people to you FIRST (by positioning yourself as an expert in your field) and giving them something of value (such as a free informational generic newsletter, ebook, webinar, etc.) and then directing them to the course that is best for them including your primary business.
Doing it this way can allow you to be attractive to prospects at all times, and even if they don't join you in your primary business, they are still connected with you and not just sold on your company. They trust you and consider you more of a help than of a annoying sales rep who thinks their particular company is the best thing out there.
It's very easy to find network marketers who are in love with their company and spend all of their time praising their company and it's products, conventions, and all of that stuff.
However, it's rare when you find someone who attracts people to them first through correct positioning, and is able to more effectively help prospects above and beyond their business opportunity.
Sure we should be proud to represent the company we are with, but they are not the be all end all. They are mearly a means to an end. If you are a true independent marketer, you don't have to rely so much on driving every person to your primary company because you are bringing people to you first, then you have the chance to help them much more than just getting them in your business opportunity. You have much more to offer.
Not only that, but regular network marketers are a dime a dozen. People don't want to work with the average Joe networker. Why would they, anyway (the statistics of the masses are terrible)? People want to deal with someone who they can trust and someone who can give them more information than just the typical sales pitch of their particular company that every other rep is also using. I mean, most everyone says their particular company is the best, their 'system' is the best, yada, yada. Who really cares? Prospects have heard it all before. They want results and they want someone who is different and who gives before they get.
You are either independently unique, or you are simply following the followers.
The great news is: It's all your choice! So choose wisely :)
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