Remember Me
forgot your password?

With Translators in Short Supply, Companies Turn to Larger Language Translation Services

The demand for a do-all translator makes larger language translation service companies a more attractive option. When an American company makes a product and hopes to sell the same product in several other countries, more than a straight translation is needed to do the trick. Here are three things to consider when thinking about the necessary loops that must be jumped through in order to have global success.
 
Translation
Proper translation is essential. One wrong word or poorly phrased sentence can embarrass you, your potential audience and ruin your chance at entering the global market. Your company can’t just take several dictionaries and attempt to translate your content word for word. Most often, words in other languages cannot translate literally the same way, especially when it comes to different dialects. Language needs to translated differently too when speaking to women, men or children. Deciding to invest in a larger, well-established language translation service can give you piece of mind.
 
Localization
Localization isn’t something that can be applied to your product overnight. Localization is the process of making something foreign to a country seem like it was made in the same country. But it is not that simple. The product you are selling needs to be translated properly, the packaging needs to make sense to another country and of course, it can’t be culturally, politically or religiously offensive. Many people have seen poorly translated items from other countries come into America, but they are hard to find because of American standards. When a product made in the states makes its way into another country, it has to be flawless or else people will distrust the product as quality.
 
Marketing
Marketing fits in the same category as localization in that the skills it takes to market something in one’s own language is challenging enough, let alone market something for an international audience. Creating a blanket marketing solution could result in a lawsuit or arrest. Barriers and censorship are prevalent in many countries regarding what and how things can be marketed. Deciding to go with a larger translation company that specializes in translation, localization and marketing in other countries will save you a headache as well as money instead of seeking out three different people to do three different parts.
 
Think about the amount of people selling globally. The amount of translators out there who can perfectly translate, localize and market your product to several different countries is limited. Therefore, look to a larger language translation service to do the work better so that you can sell better and with confidence.

10x Marketing

About the author : Melissa Peterman is a web content specialist for Innuity. For more information about language translation services go to Multiling.

Rate this Article: 5 / 5 stars - 1 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest Business Articles
  • More from 10x Marketing

Leading Sectors for Investment in India

By: Dezan Shira | 15/11/2009
This article discusses the largest countries and sectors for foreign direct investment in India.

Marvelous Things You Can Get in India You Can’t Get in China

By: Chris Devonshire -Ellis | 15/11/2009
This is the third in a series of articles by Chris Devonshire-Ellis comparing things you can and can't get in India versus China. This article focuses on the more marvellous side of things, such as elephant traffic jams. The complete article can be read at 2point6billion.com

Perform Due Diligence When Buying a Restaurant

By: Richard K Parker | 15/11/2009
Everybody has to eat to survive and over time we have developed this necessity into a process of socializing. As such, a restaurant is one of the most popular businesses and one which may represent an even more attractive purchase proposition if you have a particular taste for a certain type of food!

Mobile Promotions Motivate Customers To Respond

By: Cyndi Walker | 15/11/2009
As cell phones, PDAs, and other mobile devices have flourished, they have created a new marketing platform from which you can engage your audience. Below, you'll discover how to use mobile promotions, such as SMS promotions, mobile coupons, and ringtone promotions, to capture valuable mindshare within your market. Once you catch the attention of consumers in a way that excites them, motivating them to take action becomes far easier.

Virtual Office Case Study: Ken the CPA and a NYC Virtual Office

By: VH International Business Solutions | 15/11/2009
Ever wonder how a virtual office can help you? Follow Ken the CPA and his business success after he opened a New York Virtual Office.

Boston Pack and Ship donates boxes to Cape Cod Cares For Our Troops holiday care package drive

By: Joe D'eramo | 15/11/2009
In what’s become its own holiday tradition, Boston Pack and Ship, a small load shipping specialist, donated 300 boxes, tape and other packing supplies to Cape Cod Cares for Our Troops for its annual Christmas Care Packages drive.

Business Coaching Turned a Start-Up Around

By: Brad Sugars | 15/11/2009
Three years ago, Chris Robertson started his own business. He thought this would give him more free time, but unfortunately, with his business, he actually didn

Get Your Ads Live on Craigslist

By: Creztor Tessel | 15/11/2009
Posting ads on Craigslist can be difficult, even with the use of PVA for Craigslist you may find that you still run into a wide variety of issues. Craigslist is a very heavily trafficked website, and since it is free it can be an amazing goldmine. The problem is there...

Top Ways of Controlling the Market Around You

By: 10x Marketing | 10/11/2009 | Investing
Prepare yourself for the completion of other businesses when you venture into your own business.

How to Become Successful with Online Commerce

By: 10x Marketing | 10/11/2009 | ECommerce
Unemployment is becoming an increasing problem in today’s economy. Many people are turning to online commerce.

The Value of Homes is Affecting the Funding for Small Businesses

By: 10x Marketing | 10/11/2009 | Small Business
There are limited choices when it comes to funding for small business. Finding the right institution for finance is crucial.

How to Plan Construction With a Land or Property Survey

By: 10x Marketing | 05/11/2009 | Home Improvement
To understand why you need a land survey, take a look at how a survey is conducted.

Don’t Let the Fantasy of Owning a Home Misguide You

By: 10x Marketing | 05/11/2009 | Home Improvement
Building on your property is not something you need to take lightly. Legal troubles await those who are ignorant of the process.

How Small Businesses Have Failed: How You Can Prevent It

By: 10x Marketing | 28/10/2009 | Small Business
Small business lending is a practice that all businesses need to participate in to be a successful part of the economy.

How Accepting Checks Online Will Help Your Business

By: 10x Marketing | 28/10/2009 | ECommerce
Accepting checks online is complicated, but a must to win the business of those dependant on obsolete methods of commerce.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.30, 6, w2)