Your Marketing Plan Goals Check Up

It's a good idea to check where you're at in terms of your marketing plan goals and objectives. Some people check monthly, others do it every six months - but you should definitely check at least once per year.

Your goals might include revenue, number of sign-ups to your list, number of products sold, number of visitors to your website and blog - and so on. Regardless of what you measure, you want to make sure you take time out regularly to see how you're doing.

You're rocking!

If you are humming right along and reaching your objectives - that's fantastic.

Some questions to ask yourself:

- Have you been working like a mad dog to reach your objectives and can you now slow down a bit?

- If you are easily managing your current level of marketing, are there a couple new tactics that you'd like to add to the plan?

- If there's extra revenue, is it time to hire a Virtual Assistant, bookkeeper, or other help to free up your time to work on new ideas, products and services? Or to be able to service the extra clients and business your marketing is bringing in?

You're sucking!

The reason we have goals and objectives is so we know if we're meeting them - or not. If you're not, don't despair! There are a few things that could be impacting this and you can tweak or change these.

Some questions to ask yourself:

- Have you been doing the tactics on your marketing plan consistently? Did you fall off of your plan?

- Does your plan have enough marketing tactics or are you relying on only one strategy?

- Does your marketing message come across loud and clear in all your communications (website, sales letters, emails, ezine, blog, etc.)

- Are you giving prospects enough different ways to reach you?

- Did you add any new services or products?

- Does your marketing plan have tactics that work off of and build on each other?

- Has your target market or niche changed? Is your marketing still aimed at the "right" market?

- Has there been any dramatic change in the competitive environment that could be impacting you?

- Where in the marketing process are you falling down? Attracting new leads? Converting into clients? Keeping clients?

- Do you need to revise or create new marketing materials? Update your website content? Do an overhaul of your ezine?

- Have you given enough time for the marketing tactics to work? Some tactics take longer to show results than others.

Incorporate regular assessments of your marketing plan goals and progress into your business workdays. There are lots of variables that can affect your success, and by being proactive you can keep on top of any changes, good or not-so-good, and keep heading upwards and onwards!