5 Ways Audio Conferencing Can Help Sales

Webinars and audio conferences are excellent methods of communication, especially when the participants are worlds apart.  The ability to look a person in the eye while they are in another country is invaluable and vastly cheaper than going to meet them in person.  But there are other, more subtle ways audio conferencing and webinars can help your business.

Sales is one area that benefits greatly from audio conferencing.  Normally, lists of potential customers or leads must be purchased or painstakingly built from scratch.  Then once the list is made, salespeople must call or visit every one.  And when they do, they must give their sales pitch each and every time.  There’s a better way.

First, plan and schedule an audio conference.  However, instead of sending out the conference participation codes to your contact list via email, set up a registration page and invite them to that.  On the registration page, they exchange valuable contact information—valuable to you—for the codes to participate.

Now realize that the audio conference registration page did something else for you: it qualified your email leads.  Think about it.  The potential customers that will attend your conference will have been interested enough in your products or company to read your email, follow the link, register, and show up.  Those are some motivated buyers.

Like going from client to client, you get to make your sales pitch during the audio conference.  However, instead of taking weeks or months to visit with your entire client list, you now get to do it in an hour or so.  You’ve just saved yourself a lot of time and money.

Another great aspect to presenting to all your clients and potential clients at once is that it won’t be you alone in their office; you can have your whole sales team in on the call!  Have the top salesman in the company—who is in another state—join the conference to deliver his award-winning pitch.  Anyone anywhere is at your fingertips to help you close the deal.

Let’s say you have the perfect audio conference.  Your pitch was compelling, you handled all questions flawlessly, and got some great feedback.  If you were in someone’s office, you’d get that one sale.  If you made your pitch on an audio conference, you got multiple sales.  And since you did it by audio conference, it was recorded.  Your perfect pitch can be played over and over.

Over and over: you have so many possibilities.  You can make the recording available for downloading on your website.  You can even allow it to be played straight from your home page.  Why not send it out to your whole client list, or simply include it in all potential customer packages.

Finally, if you have a great audio conference, recorded it, and emailed it to all your new leads, think how your introductions and “cold calls” will now be.  They will already feel like they know you--they’ll certainly recognize your voice—and they’ll know a good bit about your products.  So when you call them for the first time, there will be an instant rapport.  It won’t be a cold call at all!