7 Ways To Make Your Text More Visible And Memorable In Postcard Printing

The text in postcard printing is typically considered secondary to the image. People typically look at a postcard's image first before considering reading any other postcard content. While this is normal, you should always try to emphasize your text as well and make them visible or more memorable. The text is where the meat of your message is and in postcard printing you will want that message to always get through.

So let me teach you seven ways to make your text more visible and memorable in postcard printing. Hopefully this helps you improve your color postcard text, helping you deliver those important messages more effectively.

1. Use font colors that contrast with the background – This is a basic practice that you should not miss when inserting text in color postcards. To make text more visible, it is important to use font colors that contrast with the postcard background. Without that direct contrast, your text will blend in a bit and will not be as visible when people look at those postcards. In fact some people will find it hard to actually read your text if they are not colored properly in contrast. So always make it standard practice for you to use font colors that contrast with the background of the postcard.
2. Add a character border or layer stroke – Another way to make text more visible and memorable in color postcards is to add a character borders or a layer stroke. These effects basically add a certain area or border around the edges of your text. This makes the text stand out from its background of course making it a lot more visible. Add in a vibrant color for that border and you have great colored postcard text that easily communicates anything that you want to the readers. Just make sure that the color blends well.
3. Use "fat" font styles – The specific font style also counts for full color postcards. If you want your text to be highly visible and easy to understand, you should try to use "fat" or "large" font styles where in letters are generally thicker. This helps make the text look bigger and clearer even with darker or more subtle colors. So if you want to your text to be visible but can't use too much bright colored text, you might want to use these fat font styles.
4. Add special shadows to pop text – Shadows can also help make text more visible. By adding shadow effects in your text layers, you basically lift up those texts, making it pop into the eyes of viewers. This is great especially if your background has too many textures and you need that message to be lifted up from all the clutter.
5. Apply glow layer effects – If you want the text to immediately catch the eyes of your postcards readers, then you should apply the glow effects for your layers. Glow effects basically add rays of light shooting out to all directions from your text. This is perfect for call to action text in color postcards or maybe even the slogan or title. Text with these effects add energy to reading, making people more excited and interested in what it has to say.
6. Add lighting cues – Another great trick is to add lighting cues in your postcard design to emphasize your text. By adding lighter shades near your text and then darker shades around it, people naturally look to the lighter side to see what is there. This is subtle but it always effectively emphasizes the area where the lighter color is.
7. Add visual cues – Finally, you can directly emphasize your postcard text by actually adding arrows and other types of pointers to the text itself. This is a brute force design trick that always works of course in directing people's attentions to the right text. Just be careful in choosing that pointer and make sure it blends well with the design.

Great! Now you know how to manage your text and make it more visible in your color postcards. Just apply some if not all of these ways to make sure that your message is highly visible in your color postcards.