9 Yang fraudulent customers more than mapping the problem appliance shops

Recently, I saw one at the site
Complaints
. Following is a complaint:

Nine Yang
Cooker
Not very nice after-sale to deceive people

Customer complaints: In our home town nine yang stores, in November 2008, I and my husband went there to buy the appliance for the elderly family members, there is an induction cooker price is 499, then nine salespersons Paixiong Kou Yang said that the country uniform price, we do not have to bargain to buy two. Go to town to buy back the next day and found the price with a cooker is 399, but also a good cooking oil and other gifts. We go back and refund the difference to find them, they were ferocious, for various reasons rejected our request. Because we all work in the field, no time with them as they can identify the theory. However, This time with a not half broken, and my mother took to find their repair, they ask for certification, said no not to repair, there is that so? They also face loss to certification. My mother gave them to find certificate, had to take it again the next day repair broken, how should this be the case? Such people to deceive it? Man too seriously, right? Are Laoshibajiao farmers, some money easy? This hard-earned money they lie too wicked family has it! Do not speak liar commercial reputation, I hope someone out pipe!

Remember some time ago,
Soymilk
Predators 9 Yang along with the "milk" incident, a momentary become a hot business and industry community, its blue chip stock has become the way high. But with the quality of their products and after-sales Service
The problem is gradually exposed, as would come to all industries who are in doubt of this incredible nine-yang approach.

Actually cause such a situation is not just nine yang own problems, while nine of the franchise stores Yang fraud just reflects the current
Small appliances
Shops operating there are still many shortcomings.

It is understood that, with the
Home Appliances
Increasing chain costs, decreased efficiency single shop, opened a store seems to be an inevitable trend. But with the advancement of engineering shops, franchisees and distributors of management and supervision has become a thorny issue manufacturers, once a problem, dealers will escape responsibility, not only damaged the brand is also on the social impact of business caused great harm.

Compared to other large consumer durables dealers, small appliances dealers generally weak. Currently, small appliances shops in order to "mom and pop" oriented, many franchise owner is the boss, but also salesmen, or even install
Service
Work. They do not have the power to recruit good sales people, some of the larger projects have no means to undertake. They are pressing to be replaced, most of the hearts of choice, but for the time being there is no better opponent.

In addition, a lower threshold for small household electrical appliances industry, franchise store owner and employees the same overall quality is not high. Most of them stick to their original business model, inner resistance to manufacturers in the business management part of the guide, hope that factory sales policy is to simple, just give the lowest price, in practice does not require any intervention.

Most of them still in the "shopkeeper" stage, just want to open a franchise store will be able to survive, and even earn more profits. Of course, part of the district began to actively carry out direct sales, engineering sales, into the local electrical store, etc.. But on the whole, the general lack of innovation, there is no good to study the needs of local customers. Most valued immediate franchise owner, would not pay attention to this important part of after-sales service. This long run detriment of consumer interests, the sale of its franchise stores will inevitably be affected.

Impact of the financial crisis environment, the domestic channel is particularly important, but from the sales and services, at this stage, most of the functions of small household electrical appliances shops and did not play out, which shows that business for the shops management efforts and means there are many defects, waiting for enterprises to improve. Although the expansion of franchise stores in the channel area is fast and efficient, rapid sales and rapid services with each other, will provide consumers with the most direct and convenient services, but if the business only of vigorous expansion of sales channels at the expense of specialty stores management issues, this pattern but will become a hit business signs, "a powerful weapon."