China's domestic housing market, security lock products business

Posted: Apr 23, 2010 |Comments: 0 |
Various types of locks are still residents in the room considered the first choice of anti-theft feature. Mechanical locks and electronic locks for a long time in the future, as the residential market will continue to be the most important security products.
    Along with the improvement of living standards, residents gradually increased security awareness. Requirements in the residential, in addition to comfort, convenience and security gradually occupies a more important role. Residents a variety of electronic security market, security, fire protection systems, home automation systems came into being, engaged in security consulting companies begin to focus on residential areas. However, at present most of the residents is relatively traditional security awareness, lack of knowledge of new products, and new security services industry is not perfect. Therefore, all kinds of people in the door is still room to consider the first choice of anti-theft feature. Mechanical locks and electronic locks for a long time in the future, as the residential market will continue to be the most important security products.
    Residential door market status
    China's current residential door locks, mechanical locks are still mainly electronic lock as a new product is still in the market cultivation stage.
    According to well-known growth consulting company Frost & Sullivan's research, in 2009, China's total market size of residential door locks reached 9.3 billion yuan, of which less than 5% of its revenue comes from electronic locks. As a system, power locks, mechanical locks in the market and technology is quite mature. Mechanical lock structure, surface treatment, such as the appearance of a wide range of basic to meet consumer needs. The electronic lock, as new residential areas of product, most consumers have not yet been accepted, now limited to the use of electronic locks the outer door luxury apartments. Consumers the convenience of using electronic locks and security is still relatively widespread distrust, few people understand the main techniques of electronic locks. In addition, the electronic lock mechanical lock in the price several times, also inhibited the use of ordinary consumers enthusiasm.
    From the birthplace of Korean electronic lock situation, the market size of electronic locks locks can be accounted for more than 50% of the total scale. Contrast the situation of the Korean market, China's domestic electronic lock market still very large space for development. The electronic lock manufacturers should start from the concept of the consumer, so that more consumers about the technology and performance of electronic locks, electronic locks to reduce consumer concerns.
    Yi Shoufang trading is still the main source of demand for residential locks, the second-hand housing transactions-driven growth in demand for residential locks great potential.
    Demand for residential door locks from the three main areas: Yishou Fang transaction, second-hand housing transactions and the service life of existing locks as the cause of natural regeneration. In 2009, nearly 50% of the market turnover is driven by demand from Yishou Fang Exchange.
    As the large and medium cities, second-hand housing transactions have gradually increased. 2009, Beijing, Shanghai, Hangzhou and other cities and even second-hand housing transaction volumes approaching or exceeding the new house volume. Second-hand housing market, the impact of trade on the door more and more. According to statistics, Europe and the United States and other developed countries, second-hand housing transactions account for 70% of the total housing transactions over. Along with the gradual development of commercial housing market, second-hand housing transactions in the share of China's real estate market will be rising. It is predicted that by 2015, driven by second-hand housing transactions than the overall market demand for locks quarter.

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