Didier Grossemy says:
You may spend 5 to 10 times as much acquiring new customers as you will retain existing ones.
You will work hard and spend a lot of money to get customers to use your services or buy your products. It only makes sense to put an appropriate amount of effort into retaining those customers so that your company may enjoy long-term repeat business.
Your customers have more information today than ever before. Many are Internet savvy and all are out to find the best deal for them. One proven way to improve your chances of customer retention is through a carefully constructed customer loyalty program.
Quick tips:
- Identify and retain your best customer segments
- Extract more value from your customers
- Communicate more effectively one-on-one with your customers
- Estimate the value of your customers by segment
- Derive an allowable cost-per-new-customer
- Improve your brand or company image So here we are… it’s like every good thing in life, you must know how and when to use it but not abusing it. Technology and social tools of all sorts should be used to facilitate relationships but not be the only way of life or business communication. If you only rely on one aspect of communication, personal life or business will simply be disconnected from the real world and from the ultimate end results.
Common! Pick up the phone, don’t be scared…talk or meet someone, it’s good for you.
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Article written by:
Didier Grossemy On Linkedin
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