Famous Advertising Slogans
Nike – Just Do It. De Beers – Diamonds are forever. Got Milk? My Goodness, My Guinness. Camel cigarettes –I'd walk a mile for a Camel. Most of us have grown up on these classic statements. These famous advertising slogans have been as famous as the companies or brands they belong to, and have also served to make the brand famous. An advertising slogan is among the most important elements which serve in gaining exposure for a company or product. A slogan generally is a short phrase that is extremely catchy and also conveys a message or theme from the company. This is among the best business practices.
There are companies that change their slogans from time to time, while others retain the same slogan for years on end. Almost all companies in the world have a slogan accompanying the logo of the company. The slogan can be useful in setting a theme for a company, as well as in the way that it steers it in the right path, but more than this, a slogan portrays the company in the image it is worded in. The most famous advertising slogans do exactly this, the company is identifiable by the slogan it self. Best business practices also include bringing out the Unique Selling Proposition or the USP of the company in these statements.
How and why are these advertising slogans so famous? The first thing you notice about a tag line is how it sounds. The most famous advertising slogans are also among the catchiest and the most stylish sounding. They are short, at times not more than one or two word's, but the minuscule sizes of these taglines belie the impact they have the potential for. Most are extremely witty in their being, and succeed in making the reader/listener smile at least once, which just adds to the effect. Having a good tagline is thus one of the best business practices.
Let us have a look at the most famous advertising slogans that have graced the public consciousness in the last century or so. These have been extremely successful in remaining there, and serve as lessons to the whole of the advertising community in the way that the slogans remain short, sweet and potent.
"Just Do It" Nike
"Snap! Crackle! Pop!" Kellogg's Rice Crispies:
"Got Milk?" 1993 Milk Campaign.
"Breakfast of Champions" Wheaties:
"You're in Good Hands" AllState
"Fifteen minutes could save you 15% or more." Geico:
"Sometimes you feel like a nut, sometimes you don't." Almond Joy/Mounds:
"Good to the Last Drop" Maxwell House:
"Reach Out and Touch Someone" AT&T
"M'm! M'm! Good!" Campbell's Soup:
Gillette - the best a man can get
Heineken refreshes the parts other beers cannot reach
Always Low Prices; Save money. Live better. Wal-Mart
"Connecting People" NOKIA
Guinness is good for you
Questions and Answers
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