Suzanne is an expert writer with years of experience in the design & graphics industry. Her recent articles cover good information on corporate logo design
Designing a logo for your business might sound a child’s play to most of us. But for a logo to be successful, you need the right concept, the right skill and the right creative brains. For those who aspire to create cutting-edge logos, here are a few tips for creating a successful logo design.
Right concept: There is a perfect t concept for everything but the toughest part is to locate it. Do everything possible to come across the right concept- Google image search, mind mapping, brainstorming etc and pen down everything on paper.
Sketching Wins: Many designers just flop down on the chairs to design on their computers. But they overlook the benefits of sketching. You can sketch your ideas whenever they cross your mind. On the other hand, your ideas might fly away by the time you begin sketching on your pc.
Analyze Clients’ Requirements: It always pays to know every requirement of the client beforehand. Ask whether the logo is to be put just on stationary, or on billboards, banners etc. In this way, you can refine your logo to look beautiful in multiple forms.
Use the Most Professional Program: While many designers prefer using Adobe Photoshop during their starting days, it is best to go with Adobe Illustrator and its pen tool. The Illustrator carries a vector format which can be used to vary the size of the logo with no loss of quality.
Simplicity Rules: A simple logo design can never go wrong. Test the logo using its 16x16 pixel favicon. If it looks good, then there can be no better choice. You can also test the logo in various sizes by printing. Hold the print from varying distances to see how it looks.
Multiple Color Testing: Test the logo using multiple colors. A good quality logo quickly adapts to changing colors and still looks great.
Testing a Logo using Surrounding Text: Logos hardly occur alone. Most of them have a tagline or some text written either beneath or near them. While preparing the draft, make sure to include few logo design samples with their text occurring in various alignments or positions.
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