Note Cards, Thank You Cards and Target Marketing
The price of a great salesmanship is convincing the target market to make an actual purchase of the product or the service. The best strategy to do this is by getting in the heads of the customers. This is called target marketing. And surprisingly, note cards and thank you cards can play a vital role in successful target marketing.
Product In a note card, jot down product or service name and its qualities. From broad details up to the last specific details, write everything that you can about your product or service.
Target Customer In another note card, identify your target customers' profile. Write down age, sex, marital status, habits, interests, or purchase requirements. For executives and employees, include the industries they work for. Again, be really specific.
Competitors A separate note card should also be utilized for your competitors. You need to get to know them as well. Identify the top 5-10 competitors and research about them. Visit their websites, read about them in industry trade magazines and take note of the items they advertise in relation to your company's interest. Include all advertising information like the following: what, where, when, why and how they advertise. When it comes to their current customers, be specific about your research as well.
Evaluation When you have all those information, go over them again and compare the note cards. They are all interrelated and can answer the unique positioning for your company. You will be able to know what will set you apart from the rest of the competition. Jot down the new information on another note card.
Target Marketing Based on the new information that you got, use it to dictate "where, when, why and how" you can get inside your customers favor. As mentioned, based on your previous note cards, you will be able to know the exact way of positioning your product or service. You will then be able to formulate a persuasive and convincing sales strategy.
Implementation Like any experiment, test your new "theories" on a small group of customers. In a note card, gauge customer response. Note the initial reaction and how it translated to sales. Check for weak and strong points. Again, be very specific. For the weak points, improve the strategy and address the issues that made them negative. Learn from them. For the strong points, continue, enhance or strengthen the points that made them positive. Then go ahead and launch a tested strategy to a much bigger group.
Thank You Cards Customer relationship is very important. At the end of the day, these customers will prefer the brand of product or service that they are most comfortable with. One way of making sure that you keep an excellent and engaging relationship with them is to send them thank you cards for patronizing your product or service. Include this in your note card under your sales strategy. Your customers will definitely appreciate it and remember your brand.
Questions and Answers
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