The Internet Business Marketing Has A New Distribution King Named SMO
The biggest change to the owners of the internet business marketing operations is, that it is not anymore important to try to fancy the search engines with the amount of the incoming links. Now the owners of the internet business marketing operations must please the consumers with the quality contents.
Many internet business marketing campaigns were meant only to get links pointing to the landing page. The quality suffered and many great brands were distroyed. All internet business marketing were push marketing without the viral elements, where the readers would like to share the content to their own contacts. The quality was simply too bad.
1. Facebook And Bing Partnership Launched A New Information Distribution Channel.
The idea is to integrate the social sites and the search results. They understood that the search engines operate with the keywords, but the social media, like Facebook and Twitter, operates between people following the interest channels.
Actually, the marketer is more interested about the consumer preferences than about the keywords. We can say, that the first option offers more quality into the marketing. The quality content is the winner, because the consumers want to share it virally.
2. Social Media Optimization Is A Birth Of The Interest Based Marketing.
When people like something, it is a sign about their preferences. When Facebook knows the interest chain of a certain person, it knows a lot more than only a keyword. The engine of this strategy is the quality content, which the readers evaluate so valuable that they proudly want to share it to their friends.
3. Will Facebook Beat Google?
The rapid increase of the Facebook users and the data base it owns is a sign that people are changing their habits to use their personal contacts. The data base information, which Facebook has is deeper and more qualitative, which makes the life of Google hard. People will do the linking by themselves and will collect the network of the useful links into their Facebook pages.
4. The Social Media Users Value The Content, Not The Search Engines.
As said, some times ago, the internet marketers built the links pointing to their sites, because that meant higher search engine rankings, which meant better traffic figures. But what was missing was the quality requirement. When the social media users pick their links manually, they set the requirements, what they want. At least this is a useful addition to the traditional linking strategy.
5. The Facebook Popularity Does Not Come Overnight.
The networking happens via private persons, who will pick the Facebook page and start to follow it. But nothing happens, if the quality is poor. We have to remember that the viral distribution is the engine of this strategy and that does not work, if a surfer does not want to send the information further.
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